Blog
Notes and essays on SEO, GEO, lead generation and how to make marketing end up in the P&L.
What ChatGPT says about your company (and how to correct it)
Why do LLMs make things up about your brand? The most solid explanation is offered by the paper Why Language Models Hallucinate by Kalai, Nachum, Vempala and Zhang ( OpenAI/Georgia Tech, September 2025 ): language…
Why AI doesn't recommend the same to everyone and how to segment your GEO visibility
Why doesn't AI recommend the same to everyone? The question seems obvious, but most GEO strategies ignore it entirely. Language models don't work like a classic search engine that returns…
Zero-click on Google: statistics, CTR decline and impact of AI (2019–2025)
I'll be direct: if your acquisition strategy depends on Google's organic traffic, you have a serious problem. And I'm not saying it for sensationalism. I'm saying it because I've spent months measuring what's happening in the accounts…
How to make AI mention me, appearing in ChatGPT or Gemini.
If you got here it's because you're feeling something very specific: why AI doesn't recommend my brand. Or put bluntly: why AI never talks about me even though you feel "I'm doing everything right". And yes, this happens…
Traffic is improving, positions too, but I see no
There's a type of drop you don't see in Search Console. It doesn't knock down positions, no core update "punishes" you, no dramatic curve to justify the scare. It's nastier: everything looks stable… and yet…
How to write SEO content: step-by-step guide for Google, People and AI
Let's start with what matters: what is "SEO content" really? It's not text stuffed with keywords. It's content designed for a specific search intent. Solid explanation, organized to…
A company without a website is synonymous with distrust
Today if you have a business it's essential that it's present on the Internet. It's fundamental to increase its visibility and offer greater facilities to users. We mustn't forget that on the Internet there are no…
Local SEO: why is it so beneficial for your company?
Until now, SEO was shown as a fundamental element for any online business that wanted to boost its visibility on the Internet and grow its customer base. But we already know that SEO never…
What are and what importance do 301 redirects have?
301 redirects are shown as a completely indispensable resource to modify, eliminate and consolidate web pages. A 301 redirect as its own name indicates, consists of…