GEO
Generative Engine Optimization: how to appear when someone asks ChatGPT, Gemini or Perplexity.
YouTube for SEO and GEO: 2026 Strategic Guide
YouTube already shapes SEO and GEO. Here is how Google and AI engines interpret, segment and cite video, and how to optimize it properly.
Self-published GEO rankings that recommend themselves
An agency scores itself 9.9 and calls itself the GEO leader; then AI repeats that self-claim as a recommendation. We analyze 384 answers and 1,456 sources.
AI Brand Recognition: Why Models Confuse Your Brand
We measured how four AI models recognize Antropus: 72 real responses that show why AI confuses brands and how to fix it.
llms.txt: what it is and why AI still does not read it
What llms.txt is, what it is for and whether it improves your AI visibility. The data says AI engines barely read it: an Elevam analysis with 2026 evidence.
AI Visibility in B2B: there is no universal playbook
AI does not cite every brand the same way in every model. Why there is no universal AI visibility playbook in B2B and how to allocate budget with data.
The invisible share: who AI recommends
5 AI engines, invoicing software, no brand named: 55% of the recommendation goes to brands you weren't even tracking. AI hands out graph share.
GEO Audit: the definitive guide to measuring your AI visibility
What a GEO audit is and how to measure AI visibility (ChatGPT, Gemini, Perplexity, Claude and AI Overview): methodology, metrics you can actually compute, common mistakes and the real step-by-step with Antropus.
GEO sold blind: zero serious studies in Spanish
All the published rigor on AI-engine visibility is in English; in Spanish, zero. What Akerlof says about the market for lemons and what Elevam Labs measures.
Language arbitrage: your brand is invisible to half the AI
ChatGPT, Gemini, Claude and Perplexity recommend differently by language: only 18% overlap, and publishing in English multiplies your visibility by 2.3x.
How to expose your data to AI with schema, feeds and entity
Why can't your data stay only inside your website any longer? We've advised companies of 2M to 15M€ in revenue that had technically solid websites, good content and reasonable domain authority. And, without…
What ChatGPT says about your company (and how to correct it)
Why do LLMs make things up about your brand? The most solid explanation is offered by the paper Why Language Models Hallucinate by Kalai, Nachum, Vempala and Zhang ( OpenAI/Georgia Tech, September 2025 ): language…
Why AI doesn't recommend the same to everyone and how to segment your GEO visibility
Why doesn't AI recommend the same to everyone? The question seems obvious, but most GEO strategies ignore it entirely. Language models don't work like a classic search engine that returns…
Zero-click on Google: statistics, CTR decline and impact of AI (2019–2025)
I'll be direct: if your acquisition strategy depends on Google's organic traffic, you have a serious problem. And I'm not saying it for sensationalism. I'm saying it because I've spent months measuring what's happening in the accounts…
How to make AI mention me, appearing in ChatGPT or Gemini.
If you got here it's because you're feeling something very specific: why AI doesn't recommend my brand. Or put bluntly: why AI never talks about me even though you feel "I'm doing everything right". And yes, this happens…
Traffic is improving, positions too, but I see no
There's a type of drop you don't see in Search Console. It doesn't knock down positions, no core update "punishes" you, no dramatic curve to justify the scare. It's nastier: everything looks stable… and yet…
How to do a keyword research study step by step
A keyword research will let us know which words users are using to search for our products or services.