Skip to content
Escritorio con informes de campañas y análisis de Elevam

ChatGPT Ads Management

Your buyers are asking ChatGPT what to choose. We make your brand compete for the ad slot shown below relevant answers.

ChatGPT Ads · management and measurementOpenAI's Ads Manager

Still evaluating the channel? Check out our ChatGPT Ads in Spain guide

ChatGPT Ads, managed end to end. Elevam sets up, targets and optimizes your campaigns on OpenAI's Ads Manager — which OpenAI expanded to Spain and 30 other European markets in August 2026 — and tracks whether ChatGPT actually surfaces your brand using our platform, Antropus. Free ChatGPT Ads audit, delivered in 5 days.

Why ChatGPT, why now

ChatGPT was the first assistant to sell ads — and the channel has just landed in Spain.

OpenAI began testing ChatGPT Ads in January 2026 with US businesses, then expanded access to Spain and 30 other European markets in August 2026 — for now through OpenAI Ads Solutions, partner agencies and technology partners, while it prepares self-serve access. With billions of prompts running through ChatGPT every day, that's a brand-new, high-intent surface where most of your competitors haven't placed a single bid yet.

That gap is the opportunity, and it closes as the channel fills. Getting in now lets you gather real optimization data before the market matures — the actual cost per click will depend on your bid, your relevance and how much competition there is in your sector — the kind of head start that's almost impossible to buy back later.

How they work

How ChatGPT Ads actually work

  1. 01Sponsored answers & conversational ads placements appear inside or below the response, clearly labelled, while the user is mid-decision.
  2. 02Contextual targeting ads match the topic of the live conversation, not years of behavioral tracking.
  3. 03Self-serve auction relevance-weighted, so a tighter, better-targeted ad can beat a lazy bigger budget.
  4. 04Measurement a Conversions API ties placements to signups, demos and purchases, so you optimize to revenue, not impressions.
What we do for you

End to end, with measurement wired in

  • Account and campaign setup on OpenAI's Ads Manager, structured around your real buyer.

  • Contextual targeting and creative built for conversational placement, not recycled search copy.

  • Conversion tracking wired in from day one, tied to pipeline.

  • Ongoing optimization, plus AI-visibility reporting in Antropus so you see paid and organic in one view.

The catch nobody mentions

ChatGPT Ads currently show only to Free and Go tier users

Plus, Pro and Enterprise users stay ad-free — which means if your B2B buyers live on paid plans, paid placement alone won't reach all of them.

That's not a reason to skip ChatGPT Ads. It's the reason to pair them with GEO: organic AI visibility is how you reach the power users that ads can't touch.

FreeWith ads
GoWith ads
PlusAd-free
ProAd-free
EnterpriseAd-free

We'll tell you, from your audit, whether your buyers are actually on the tiers where the ads run — before you spend a euro.

Pair it with GEO
Why Elevam

Most agencies will run ChatGPT Ads the way they run everything else and call it innovation. We measure whether it's working.

Running the auction is the easy part. Knowing whether ChatGPT is surfacing you, against whom, and how it's trending — that's Antropus, our own AI-visibility platform, and it's data that doesn't exist anywhere else yet. ChatGPT Ads agency on the paid side, GEO on the organic side, one team, one dashboard.

Elevam strategist analyzing ChatGPT Ads campaigns
Who this is for

B2B and considered-purchase brands — software, professional services, high-ticket products — where a buyer is researching a decision inside ChatGPT and being the recommended option is worth real money.

If your audience isn't on ChatGPT's ad-supported tiers, we'll say so in the audit and point you somewhere better. No retainer worth your trust starts with a lie about reach.

How we work

How we work

  1. 01

    Audit

    We check whether ChatGPT surfaces you today, whether your buyers are on the ad-supported tiers, and what the opening is worth. Free, no commitment, in 5 days, yours to keep.

  2. 02

    Build

    Account, structure, targeting and tracking on OpenAI's Ads Manager.

  3. 03

    Manage & measure

    We run and optimize the spend; you watch AI visibility move in Antropus.

Real impact, real clients

See more success cases
David Sans
With Elevam I've found something very hard to see in this sector: absolute loyalty, business judgment, and impeccable discretion. They're the part of the team in charge of bringing the right clients to my door.

David Sans

Criminal lawyer in Barcelona

abogadopenalista.net

Pricing

Start small and prove it

OpenAI doesn't publish a universal minimum budget for Spain; conditions can vary by access and account, so you can start small and prove it. Elevam's management starts from a monthly fee on top of media, scaling with budget. The audit is a fixed one-off you keep regardless.

FAQ

Sponsored placements inside ChatGPT, labelled and separated from the assistant's answer, bought through OpenAI's Ads Manager and matched to the context of the current conversation.

OpenAI doesn't publish a universal minimum budget for Spain; conditions can vary by access and account. For click campaigns, OpenAI recommends bids of between $3 and $5. Our management fee starts from a monthly fee on top of media spend.

As of 2026, users on the Free and Go tiers. Plus, Pro and Enterprise stay ad-free — so for B2B audiences on paid plans, reach is narrower, and we'll flag that in your audit.

Initial access in Europe runs through OpenAI Ads Solutions, partner agencies and technology partners; OpenAI plans to enable self-serve access later. We handle checking your access, setup, targeting and optimization for you.

For considered-purchase B2B, a channel that has just landed in Spain with fewer competitors bidding makes it worth testing now — paired with GEO to reach buyers on ad-free tiers.

No. OpenAI states ads are labelled, sit separately from the response, and don't influence it.

Different surface: the ad lives inside a conversation at the moment of decision, with contextual rather than purely keyword-based targeting. Most brands should run both.
See where you stand

Find out if ChatGPT is sending your buyers to a competitor.

The audit shows whether ChatGPT surfaces you, who it surfaces instead, and whether your buyers are even on the tiers where ads run. 5 days, free, yours to keep.