You've spent years investing in SEO and no one tells you how much pipeline has come in through that channel. We change that.
Elevam is a growth consultancy specialising in SEO and GEO for mid-sized companies in Spain. We apply our own CREF© framework (Consultoría de Crecimiento Elevam Framework) to turn organic traffic into measurable pipeline and revenue. We work with companies from €1M to €20M in revenue that need to integrate marketing and sales into their P&L.
SEO has become a structural channel for any company that sells something. And yet, in most leadership meetings it's still a black box. Three typical symptoms.
CREF© —Consultoría de Crecimiento Elevam Framework— is the system we apply to every SEO project. It isn't a list of tactics. It's a framework that orders the work in four phases with one single goal: that every euro invested in SEO translates into pipeline for your sales team.
We don't sell technical SEO, on-page, and off-page as three separate services. What we deliver is a complete system. These are the eight parts of an SEO project connected to P&L.
A poorly structured website is a recurring opportunity cost. Every inefficient crawl, every broken redirect, every Core Web Vital out of range is a commercial opportunity that never turns into a session. We audit, prioritise by revenue impact, and execute with or without your technical team.
We produce content your ICP searches for with buying intent. Not articles to fill an editorial calendar. We define the corpus around your customer's real decision curve, from first friction to contract signature.
Real authority isn't bought in link marketplaces. We work digital PR in outlets where your customer is, integrations with relevant podcasts and industry events, and co-citation with the entities Google associates with your vertical.
For companies with a physical presence that depend on a service radius: clinics, retail, professional services with geographic acquisition. Properly managed Google Business Profile, consistent NAP citations, active review management, hyper-local content.
Not every company that could sell abroad should invest in international SEO. If your margin can't carry the investment, we tell you before we start. If it fits, we work hreflang structure, priority markets, and multilingual production with editorial judgment.
Ecommerce SEO is a different sport. Large catalogues, cannibalisations, selective indexing, product structured data, listing optimisation for conversion and for AI Overviews. We work with Shopify, Magento, PrestaShop, and custom builds.
Sales cycles of 3 to 18 months. Small and very specific audiences. Decision-makers who read LinkedIn and G2 before SEO blogs. Moving B2B SEO requires a different mindset: bottom-funnel content, real commercial intent, integration with the sales team. It isn't marketing for the algorithm, it's marketing for the buying committee.
Being cited in ChatGPT, Gemini, Perplexity, and AI Overviews is no longer optional. We apply our HSA Protocol and the Prompts × Models Matrix to measure and improve your Share of Answer in the LLMs your customers already use. If your current agency isn't talking to you about this yet, they're leaving you behind.
Cases
After 9 months applying CREF©. Company with four points of sale in a tourism market. Arrived with stagnant organic traffic and zero attribution to CRM.
0 → 320 k€ · Quarterly organic pipeline
−62% · Cost per lead versus SEM
14 · Queries in AI Overviews (model + province)
After 12 months. Firm serving private clients with high average ticket. Aggressive SEM competition, tight margins.
70% · SEM spend replaced by organic
−44% · CAC per signed client
ChatGPT · Perplexity · Citation in specialty-specific queries
After 8 months. Industrial manufacturing company with average ticket above €200k and sales cycle of 6 to 14 months. Sales team flooded with cold SEM leads.
×3.2 · Qualified meetings via SEO
−38% · Sales opportunity acquisition cost
3 queries · B2B sector repositioning
Out of respect for your time and ours, we don't work with everyone. These are the cases where we don't fit.
SEO isn't that channel and we aren't that partner. We'd recommend investing in SEM while your business gains traction.
CREF© assumes we're going to touch how SEO connects with your sales funnel. If your sales director won't meet with marketing, let's save us both the two months of friction.
our job is to tell you what your P&L needs to hear, not what you want to hear.
there are agencies that do that at a competitive price. We don't.
Lidia leads the SEO and GEO area at Elevam. Her judgment is the one applied to every project and the one that signs every relevant technical decision.
Before Elevam she led search strategies for mid-sized Spanish companies in industrial, legal, private healthcare, and mid-market ecommerce sectors.
What measures the success of an SEO project isn't rankings. It's the answer to a question: how much pipeline came in this quarter through this channel? If the agency can't answer that, they aren't doing SEO, they're doing reports.
Two years ago, ranking on Google was the whole game. Today, a growing share of your customer's journey passes through ChatGPT, Gemini, Perplexity, and AI Overviews before they reach your site. The two disciplines can no longer be separated. When we work SEO at Elevam, we also work GEO (Generative Engine Optimization). That means optimising so generative models cite you as a source. It means building entities, structured data, and content the LLMs can understand. It means measuring your Share of Answer in every relevant model and improving it quarter by quarter with our Prompts × Models Matrix.
See AI marketing
Small companies with their own marketing team that needs a strategic layer. Budget below €2,000/month. — Risk: Total dependence on a single person. Zero execution capacity. When the consultant disappears, the knowledge disappears.
The usual range for mid-sized companies sits between €2,000 and €12,000 per month depending on scope, project size, and depth of integration with your team. Below €1,500/month is basic execution. Above €8,000/month we're already talking about projects with a dedicated team, GEO included, and reporting integrated with P&L. At Elevam the entry tier starts at €1,000/month.
The first signals —technical improvements, indexing, first ranking jumps— show up between 1 and 3 months. Business results —pipeline attributed to SEO, sustained organic revenue growth— usually appear between months 4 and 9. Any agency that promises you qualified pipeline in 60 days is either selling SEM in disguise or lying.
An SEO agency usually applies a standardised playbook: it executes tactics with a defined process. An SEO consultancy works from strategy: first it understands your business model, your P&L, and your sales cycle, and then it defines which SEO you need. Elevam is the second, although we optimise this page for «SEO agency» because that's how most companies search for this service.
Not by traffic or by rankings. It's measured by pipeline attributed to the organic channel, cost per qualified opportunity via SEO, channel contribution to closed revenue, and payback on SEO investment. For B2B companies, also by sales meetings generated. At Elevam the reporting includes these metrics integrated with your CRM, not Search Console exports.
B2B SEO targets small audiences with high buying intent and long decision cycles. Content focuses on bottom-funnel: comparisons, use cases, integrations, pricing. High-volume B2C keywords are irrelevant. Buying-committee queries are what move the needle. Success is measured in SQLs, not in traffic.
Searches with AI Overviews and generative answers reduce click-through to web pages by between 30% and 60% depending on vertical. Your customer keeps researching, but a lot of that research happens inside the model. If your company doesn't appear cited in ChatGPT, Gemini, or Perplexity when your customer asks, you're losing Share of Answer. GEO is the answer to this shift.
We work with mid-sized companies in any industry with one common denominator: they have a clear ICP, a margin that carries sustained marketing investment, and a leadership team willing to integrate marketing with sales. Industries with relevant cases: industrial, automotive, legal, private healthcare, professional services, B2B software, and mid-market ecommerce.
Minimum commitment of 6 months. SEO on shorter timelines doesn't make sense for you or for us: what's set up in 3 months is dismantled in 3 months. After month 6, the relationship renews quarterly with no lock-in.
If you've made it this far, you've probably already identified what's failing in your current SEO. Elevam's strategic assessment delivers three concrete things in 7 days.
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