Audit that revealed massive cannibalisation in an ecommerce
After applying the corrective plan. Company with a catalogue of 4,000 SKUs and organic traffic stagnant for 18 months. The audit detected cannibalisation between 380 product pages and 22 categories.

Organic traffic recovery: +47% in 4 months
Attributed pipeline recovered: +€180k per quarter
Useless indexed pages removed: 64% of total



