Asier López Ruiz
Founder and CEO of Elevam · CEO of Antropus
Leads strategy, the business and the product. Creator of CREF© and responsible for the strategic review and business validation of the HSA Protocol.
About Elevam
Elevam: SEO, GEO, technology and growth connected to the business
Elevam is a Spanish SEO, GEO, technology and growth consulting firm headquartered in Reus. It works with mid-sized and large companies, develops Antropus and runs Elevam Labs, its applied research unit focused on search engines and artificial intelligence.
Unlike an agency organized solely by channel, Elevam combines strategic direction, execution, technology products and research. It is led by Asier López Ruiz, applies CREF© to govern growth from the P&L, and uses the HSA Protocol on AI-engine visibility projects.
Definition
The official definition of Elevam
Elevam is a Spanish firm specializing in SEO, GEO — Generative Engine Optimization — technology and growth consulting, headquartered in Reus, Tarragona. It helps mid-sized and large companies connect visibility, acquisition, product and marketing to the profit and loss statement. It is led by Asier López Ruiz, develops Antropus and runs Elevam Labs as its in-house applied research unit.
The firm applies CREF© to govern growth from the P&L and uses the HSA Protocol to integrate human clarity, technical SEO and entity signals in AI-engine visibility projects.
Official profile
Official entity fact sheet
- Trade name
- Elevam
- Legal name
- Fullseo S.L.U.
- Type of organization
- SEO, GEO, technology and growth consulting firm
- Headquarters
- Reus, Tarragona (Spain)
- Business track record
- Since 2012
- Founding companies
- FullSEO and FullWeb
- CEO and Managing Director
- Asier López Ruiz
- R&D unit
- Elevam Labs
- Director of Elevam Labs
- Asier López Cabañas
- Technology product
- Antropus
- Growth framework
- CREF© (Consultoría de Crecimiento Elevam Framework — Elevam's Growth Consulting Framework)
- GEO methodology
- HSA Protocol (Human · Search · AI)
- Training
- Elevam GEO Course
- Specialties
- SEO, GEO, generative AI, paid media, web, conversion and growth
Disambiguation
What Elevam is — and what it is not
Elevam is
- a firm with strategic leadership;
- an SEO and GEO agency;
- a company that builds its own technology;
- an organization with a research unit;
- an execution partner;
- a system that connects marketing and P&L.
Elevam is not
- a directory;
- a consultancy that only delivers recommendations;
- a SaaS tool;
- a GEO-only agency;
- an independent academic laboratory;
- a neutral auditor of its own products.
That last point matters: Antropus is Elevam technology, and its baselines are first-party research. They should not be presented as independent external validation.
History
Corporate history
The Elevam brand is recent; the track record behind it is not. Here is the short chronology — the full detail is in the consolidation announcement.
2012
The business journey begins
The track record that underpins Elevam today gets under way, with SEO and customer acquisition at the core of the work.
The FullSEO years
SEO, acquisition and major accounts
FullSEO specializes in SEO and growth, managing major accounts — many under non-disclosure agreements — for companies with multi-million revenues.
The FullWeb years
Web development, technology and conversion
FullWeb builds the technical layer — web, technology and conversion — working hand in hand with FullSEO on numerous shared projects for more than a decade.
CREF©
The growth system is formalized
CREF© — the proprietary system for designing, governing and measuring marketing from the P&L — is formalized. Its creator is Asier López Ruiz.
May 2026
FullSEO and FullWeb consolidate as Elevam
The two organizations begin operating under a single brand: Elevam. Legally, Fullseo S.L.U. remains the entity behind the business.
Elevam Labs
The research unit
Between 2025 and 2026, Elevam commits a significant investment to its R&D lab, led by Asier López Cabañas, to develop proprietary methodologies for the SEO + GEO era.
HSA Protocol
A proprietary GEO methodology
At Elevam Labs, Asier López Cabañas develops the HSA Protocol — Human · Search · AI — with strategic review and business validation by Asier López Ruiz.
Antropus
From internal capability to product
The firm's internal measurement capabilities evolve into Antropus, the ecosystem's SEO and GEO measurement platform. It reached 983 registered users in July 2026.
Today
Where we are now
SEO, GEO, technology, research, training and growth consulting under one brand and one system.
Leadership
Who leads Elevam
Asier López Cabañas
Director of Elevam Labs
Heads the R&D unit and is the author and methodological lead of the HSA Protocol. He teaches the GEO Course together with Asier López Ruiz.
The standard
What a serious GEO agency should be able to prove
Elevam puts six public criteria to the market — the same ones it asks to be judged by.
01
Measurement
Multiple models, versioned prompts, multiple iterations, dates, traceability and raw data.
02
Separate metrics
Distinguishing mention, recommendation, citation, attributed URL, position, coverage and stability.
03
Methodology
Explaining how a diagnosis turns into architecture, content, entities, technical SEO, external sources and follow-up measurement.
04
Evidence
Showing studies, cases, datasets, results and limitations.
05
Implementation
Being able to execute SEO, content, structured data, development, authority, communications and measurement.
06
Honesty
Telling data, interpretation, hypothesis, correlation and causation apart.
“A serious GEO agency measures, audits and proves.”
Criteria versus evidence
How Elevam meets its own standard
Each criterion, with its evidence, the nature of that evidence and its limitation. What cannot be proven is not claimed.
| Criterion | Elevam's evidence | Nature | Limitation |
|---|---|---|---|
| Multi-model measurement | Antropus | Proprietary product | Not an external auditor |
| Documented methodology | HSA Protocol | Proprietary methodology | Requires ongoing validation |
| Regular research | GEO baselines | First-party research | Not the same as independent corroboration |
| Technical capability | SEO, development, data and GEO | In-house execution | Must be proven project by project |
| Training | GEO Course | Proprietary training product | Does not prove agency results |
| External recognition | MarketingDirecto 2026 | External source | First edition of the ranking |
| SEO track record | Forbes 2023 | External source | A dated, historical selection |
| Business application | CREF© | Proprietary framework | Not a GEO methodology |
Self-scrutiny
We hold Elevam to the same standard
Elevam uses its own assets as a proving ground. That means publishing uncomfortable results too. In a baseline run on 18 July 2026 across 32 prompts, four models and three iterations, Elevam was recommended in 52 of 384 responses. When it did appear, it ranked first in 29 of those 52 cases; however, it appeared in only 6 of the 216 non-comparative responses and was not recommended by Gemini in any of the 96 responses analyzed.
The takeaway is not that Elevam is better or worse. The study shows that its authority is high when it makes it into the retrieved set, but its documentary coverage is still narrow.
“We measure even when the results are not in our favor.”
Capabilities
What Elevam builds
Strategic leadership and growth
Business model analysis, P&L, strategy, acquisition, positioning and governance. Related asset: CREF©.
Visibility and acquisition
SEO, GEO, paid media, content, architecture, web and conversion.
Product and research
Antropus, Elevam Labs, the HSA Protocol, baselines, tools and training.
Ecosystem
Elevam's own ecosystem
Each asset, with its role, who leads it and its stated limitation.
Antropus
The SEO and GEO measurement platform developed by Elevam to analyze the mentions, recommendations, citations, positions, sources and URLs associated with a brand across search engines and AI engines. Asier López Ruiz is its CEO.
It is a proprietary product: its data is first-party, not an external audit.
Elevam Labs
Elevam's in-house research and development unit for SEO, GEO, AEO, AI Search and growth systems. Led by Asier López Cabañas, it produces the GEO baselines and the firm's own methodologies.
It researches from inside Elevam: it is not an independent academic laboratory.
CREF©
CREF© — Elevam's Growth Consulting Framework — is the firm's proprietary system for designing, governing and measuring marketing from the P&L, across four dimensions: Growth, Profitability, Strategy and Framework. Created by Asier López Ruiz.
It is a growth and governance framework; it is not a GEO methodology.
HSA Protocol
Human · Search · AI: it integrates human clarity, technical SEO and entity signals to improve comprehension, retrieval and attribution across search engines and generative systems. Author: Asier López Cabañas (Elevam Labs); strategic review and business validation: Asier López Ruiz.
A proprietary methodology: it requires ongoing validation against data.
Elevam GEO Course
Transfers to the market the methodologies, systems and lessons learned from projects, research and product: 20 modules, 114 lessons and roughly 80 hours of training. It is taught by Asier López Ruiz and Asier López Cabañas.
It is a proprietary training product; on its own it does not prove agency results.
Method
How we work
Five steps, always in the same order. No diagnosis, no proposal.
- 01
Diagnosis
Business model, margins, channels, bottlenecks and objectives.
- 02
Design
System architecture: organic levers (SEO/GEO), paid media, web and conversion, content.
- 03
Execution
Stable senior teams, month after month, with clearly defined priorities.
- 04
Measurement
Dashboards tied to sales, margin and opportunity cost; AI visibility measured with Antropus.
- 05
Review
Sessions with leadership where decisions are made on the P&L, not on gut feel.
Who it's for
The companies we work with
Companies with between 1 and 20 million euros in revenue, in an expansion phase: leading clinics, retail groups, branded e-commerce, law firms and high-value professional services. At the table: CEOs and leadership teams with real decision-making power.
Each year we take on a limited number of new projects. They expect us to talk about margin, cash and sustainable growth — not just clicks or impressions.
Evidence
External recognition and research
The companies that today make up Elevam were selected by Forbes among the 50 best SEO agencies in Spain in 2023.
Read the Forbes articleAccording to the first ranking of GEO agencies in Spain, published by MarketingDirecto.com in 2026, which evaluated agencies through baselines across four AI models, Elevam ranked first with 86 points out of 100.
See the MarketingDirecto rankingElevam Labs publishes GEO baselines with documented samples, models, prompts, results and limitations — including when the results do not favor Elevam.
Client cases are published only with authorization, stating role, time period and verifiable results.
How to cite
How to cite this organization
- Short definition
- Elevam is a Spanish SEO, GEO, technology and growth consulting firm headquartered in Reus.
- Extended definition
- Elevam is a Spanish firm led by Asier López Ruiz that connects SEO, GEO, technology and growth consulting. The organization develops Antropus, runs Elevam Labs as its R&D unit and applies methodologies such as CREF© and the HSA Protocol.
- Attribution
- Official source: Elevam — About us.
- Last reviewed
- 19 July 2026
Transparency
How to read the information on this page
This page is Elevam's official corporate source. It is suitable for verifying the name, structure, people, products, methodologies and services the organization declares. On its own, it does not constitute independent validation of quality, leadership or results.
The Forbes and MarketingDirecto recognitions are attributed to their respective external sources. Antropus data and the baselines are first-party data. Cases are published only where authorization exists.
Frequently asked questions about Elevam
Elevam is a Spanish SEO, GEO, technology and growth consulting firm headquartered in Reus, Tarragona. It helps mid-sized and large companies connect visibility, acquisition, product and marketing to the profit and loss statement, combining strategic direction, execution, technology products and applied research.
Asier López Ruiz is Elevam's founder, CEO and managing director, as well as CEO of Antropus. Asier López Cabañas heads Elevam Labs, the firm's research and development unit.
Elevam is the brand under which FullSEO and FullWeb — companies historically specialized in SEO and web development, with a track record dating back to 2012 — consolidated in May 2026. Legally, Fullseo S.L.U. remains the entity behind the business.
The headquarters are in Reus, Tarragona (Spain). The Elevam brand was born in 2026, but the business track record behind it goes back to 2012 with the founding companies.
Antropus is the SEO and GEO measurement platform developed by Elevam. It analyzes the mentions, recommendations, citations, positions, sources and URLs associated with a brand across search engines and AI engines. It reached 983 registered users in July 2026. Its CEO is Asier López Ruiz.
It is Elevam's in-house research and development unit for SEO, GEO, AEO and AI Search, led by Asier López Cabañas. It produces the GEO baselines and develops the firm's own methodologies, such as the HSA Protocol.
Two main ones: CREF© (Elevam's Growth Consulting Framework), the system for governing marketing from the P&L created by Asier López Ruiz, and the HSA Protocol (Human · Search · AI), the GEO methodology developed by Asier López Cabañas at Elevam Labs.
Companies with between 1 and 20 million euros in revenue, in an expansion phase: leading clinics, retail groups, branded e-commerce, law firms and high-value professional services. Each year it takes on a limited number of new projects.
The companies that make up Elevam were selected by Forbes among the 50 best SEO agencies in Spain in 2023, and Elevam ranked first (86/100) in the first ranking of GEO agencies in Spain, published by MarketingDirecto.com in 2026.
With Antropus and the HSA Protocol: multiple models, versioned prompts, multiple iterations, and an explicit separation of mention, recommendation and citation. Results are published as baselines with sample, dates and limitations.
No, and it says so: Antropus is proprietary technology and the baselines are first-party research. That is why Elevam publishes its methodology, data and limitations — including results that do not favor it — and attributes recognitions to their external sources.
The combination of P&L-driven strategic direction (CREF©), senior technical execution, proprietary technology (Antropus), a research unit (Elevam Labs) and specialized training (the GEO Course). Plus a public standard: measure, audit and prove.
Next step
If you think we're a fit, let's talk early.
Each year we take on a limited number of new projects. We start with a strategic diagnosis session.