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Cookie Policy

Cookie Policy

Last updated: May 13, 2026

This policy describes the cookies and similar technologies used on Elevam's website (elevam.es), their purpose, the provider that manages them, retention periods and how you can manage your consent. It forms part of the Privacy Policy and is governed by article 22.2 of Spanish Law 34/2002 (LSSI-CE) and the EU General Data Protection Regulation (GDPR).

  1. 01

    What cookies are

    Cookies are small text files that a website installs on the user's device (computer, mobile, tablet) when accessing certain pages. They allow information about browsing habits to be stored and retrieved, the user to be identified on subsequent visits, or the use of the site to be measured. In this policy, the term «cookies» is used broadly and also includes other similar technologies such as tracking pixels, browser local storage (localStorage, sessionStorage) and device fingerprinting, provided they are used for analogous purposes.

  2. 02

    Types of cookies we use

    By purpose we classify cookies in four categories: • Technical (necessary): essential for the operation of the website. They enable navigation, remember the selected language or manage cookie consent. They do not require prior consent. • Analytics: help us understand how the site is used (most visited pages, time on page, errors). Only activated with consent. • Advertising / Marketing: allow us to measure the effectiveness of advertising campaigns, do remarketing and segment audiences on external platforms. Only activated with consent. • Functionality / Personalization: improve the user experience (chats, embedded videos, meeting scheduling). Only activated with consent when they collect personal data or load from third parties. By ownership, cookies can be first-party (managed by Elevam) or third-party (managed by external providers detailed below).

  3. 03

    Legal basis for cookie use

    For strictly necessary technical cookies, the legal basis is Elevam's legitimate interest in operating the website correctly (no consent required, under art. 22.2 LSSI-CE). For the rest of cookies (analytics, advertising, personalization with third parties), the legal basis is the user's express consent, given through the cookie banner that appears on accessing the site. This consent can be withdrawn at any time by accessing the cookie configuration panel linked from the footer, or by deleting cookies from the browser.

Services and cookies in use

The following details the external services integrated into Elevam's website and the cookies each one uses. Activation of each service depends on the consent given in the cookie banner. The maximum periods indicated are those declared by each provider and may be updated independently.

Functionality

Google Tag Manager

Google Ireland Limited

Purpose
Tag container: allows centralized loading and management of the rest of measurement and marketing scripts.
Cookies / identifiers
Does not install cookies on its own; loads cookies of the services configured.
Retention
Depending on the services loaded.
International transfer
United States. Standard Contractual Clauses (SCCs) and Data Privacy Framework.
Analytics

Google Analytics 4

Google Ireland Limited

Purpose
Audience analytics, browsing behavior, traffic sources and conversions to improve the site and measure results.
Cookies / identifiers
_ga, _ga_*, _gid
Retention
Up to 14 months (Elevam's default).
International transfer
United States. SCCs + Data Privacy Framework. Anonymized IPs.
Analytics

Microsoft Clarity

Microsoft Corporation

Purpose
Heatmaps, anonymous session recordings and UX friction analysis.
Cookies / identifiers
_clck, _clsk, MUID, ANONCHK, SM
Retention
Up to 1 year.
International transfer
United States. SCCs + Data Privacy Framework.
Analytics

Hotjar

Hotjar Ltd (Contentsquare Group)

Purpose
Additional heatmaps, on-site surveys and session recordings.
Cookies / identifiers
_hjSessionUser_*, _hjSession_*, _hjid, _hjFirstSeen, _hjAbsoluteSessionInProgress
Retention
Up to 12 months.
International transfer
Malta (EU) with US sub-processors under SCCs.
Analytics

PostHog

PostHog, Inc.

Purpose
Product analytics and conversion funnels on custom events.
Cookies / identifiers
ph_*
Retention
Up to 12 months.
International transfer
United States. SCCs + Data Privacy Framework.
Advertising

Meta Pixel (Facebook / Instagram)

Meta Platforms Ireland Ltd

Purpose
Measurement of advertising campaigns on Facebook and Instagram, custom audiences and remarketing.
Cookies / identifiers
_fbp, _fbc, fr
Retention
Up to 90 days (_fbp, _fbc) — up to 7 days (fr).
International transfer
United States. SCCs + Data Privacy Framework.
Advertising

LinkedIn Insight Tag

LinkedIn Ireland Unlimited Company

Purpose
Measurement of LinkedIn advertising campaigns, conversions and audiences for B2B.
Cookies / identifiers
bcookie, bscookie, lidc, li_sugr, UserMatchHistory, AnalyticsSyncHistory
Retention
Up to 2 years.
International transfer
United States. SCCs + Data Privacy Framework.
Advertising

TikTok Pixel

TikTok Technology Limited

Purpose
Measurement of TikTok Ads campaigns, audiences and remarketing.
Cookies / identifiers
_ttp
Retention
Up to 13 months.
International transfer
Ireland and Singapore. SCCs.
Functionality

HubSpot

HubSpot Inc.

Purpose
CRM, lead capture, marketing automation and visit attribution.
Cookies / identifiers
__hstc, __hssc, __hssrc, hubspotutk, messagesUtk
Retention
Up to 13 months.
International transfer
United States and Ireland. SCCs + Data Privacy Framework.
Functionality

Calendly

Calendly LLC

Purpose
Meeting scheduling embedded on the site.
Cookies / identifiers
_calendly_session, __cf_bm
Retention
Session.
International transfer
United States. SCCs + Data Privacy Framework.
Functionality

YouTube

Google Ireland Limited

Purpose
Playback of embedded videos (podcast, cases, content).
Cookies / identifiers
VISITOR_INFO1_LIVE, YSC, PREF, GPS, CONSENT
Retention
Up to 6 months (session for some).
International transfer
United States. SCCs + Data Privacy Framework.
Functionality

Stripe

Stripe Payments Europe Ltd

Purpose
Payment gateway for services contracted online (when applicable).
Cookies / identifiers
__stripe_mid, __stripe_sid
Retention
__stripe_mid: 1 year. __stripe_sid: 30 minutes.
International transfer
Ireland and United States. SCCs + Data Privacy Framework.
Advertising

Sortlist Radar

Sortlist S.A.

Purpose
Sortlist marketplace measurement pixel to attribute inquiries received through their platform.
Cookies / identifiers
sortlist_radar
Retention
Up to 12 months.
International transfer
Belgium (EU).
  1. 04

    International transfers

    Some of the listed providers have their headquarters or servers outside the European Economic Area, mainly in the United States. These transfers are made under the Standard Contractual Clauses approved by the European Commission and, where applicable, the Trans-Atlantic Data Privacy Framework following the adequacy decision of July 2023. More information in the Privacy Policy.

  2. 05

    How to manage your consent

    You may accept, reject or configure your cookie preferences at any time: • Initial banner: on first access, you may accept all, reject all or customize which categories to allow. • Preferences panel: linked from the footer at any time, allows you to review and modify your consent. • Browser: you can block or delete cookies from your browser settings. Note that this may affect site operation. Withdrawal of consent does not affect the lawfulness of processing based on consent prior to its withdrawal.

  3. 06

    How to configure cookies in each browser

    Each browser has its own settings panel: • Google Chrome: Settings → Privacy and security → Cookies and other site data. • Mozilla Firefox: Preferences → Privacy & Security → Cookies and site data. • Safari (macOS): Preferences → Privacy → Manage Website Data. • Safari (iOS): Settings → Safari → Privacy & Security. • Microsoft Edge: Settings → Cookies and site permissions. • Brave: Settings → Shields → Cookies. You can also use external tools like Your Online Choices (www.youronlinechoices.eu) to manage interest-based advertising.

  4. 07

    Changes to the cookie policy

    We may update this policy when third-party services are added, replaced or removed, or when applicable regulations change. We will always publish the version in force on this website, indicating the date of last update. For substantial changes we will request renewed consent through the cookie banner.