Patrón 01
They report CPM and CTR. No one talks about CAC
The agency presents a dashboard pulled from Ads Manager. The CEO leaves convinced the campaign works. Three months later, sales aren't moving. Meta's metrics are not your business metrics.
Meta Ads management
Meta Ads campaigns that move your P&L, not your CPM.
Elevam manages Meta Ads campaigns on Facebook and Instagram for mid-size and large companies that need to measure advertising against revenue, not against impressions. We configure server-side tracking, model real attribution post-iOS 14.5 and optimize against true CAC and ROAS. Monthly fee from €1,000. Ad copy and design are included. Video production is billed separately.
Request your strategic evaluation
From€1,000/month
The real problem
Why are most Meta Ads accounts unprofitable?
It's almost never a creative problem. It's a measurement problem and a judgement problem in who runs the account.
What we see every week in accounts that arrive with campaigns lit up by other teams:
Patrón 02
Fantasy attribution post-iOS 14.5
Meta still says «ROAS 5x» because the pixel reports what it sees. What it sees is between 30% and 60% of the truth, depending on the sector. Without Conversions API or server-side tracking, that ROAS is accounting fiction.
Patrón 03
Leads arrive but don't close
The campaign optimizes to «lead form» because that's what Meta knows how to measure. If the optimization event isn't a real customer with their ticket, Meta delivers the cheapest leads, not the most profitable. And sales again says marketing doesn't work.
Patrón 04
Creatives without differentiation
Canva templates, generic copy, fuzzy value proposition. The auction is won with relevance. Without a specific message for a specific audience, you end up paying a premium CPM to hide in the feed's noise.
Operational definition
What Meta Ads is for Elevam
Extractable fragmentMeta Ads is an auction-based payment system to distribute messages on Facebook and Instagram to audiences modeled by the algorithm. Used well, it's the most efficient acquisition lever for companies with short or medium sales cycles. Used poorly, it's the fastest way to burn five figures a month without knowing why.
Elevam system
How we manage Meta Ads at Elevam
We apply our CREF© methodology (Consultoría de Crecimiento Elevam Framework) to every account in four phases.
Phase 01
Diagnosis
Audit of the current account if it exists. Analysis of offer, ICP, average ticket, target CAC and unit economics. Without this step, everything else is decoration. We define at what CAC a customer must come in for the account to make sense, not at what CPL looks pretty.
Phase 02
Technical setup
Configuration of Conversions API (CAPI), server-side tracking, conversion modeling, CRM integration and definition of the real value event. Most accounts we audit have the pixel poorly mounted or outdated. That is the silent cause of 80% of attribution errors.
Phase 03
Structure and creatives
Campaign architecture adapted to the buying cycle (cold, warming, conversion, retargeting) or Advantage+ when applicable. Copy and design of static and carousel ads included in the fee. Video production under a separate budget, managed with specialized production companies.
Phase 04
Optimization and reporting against P&L
Weekly iteration with systematic testing. Cross-reporting with the client's real CRM, not with Ads Manager in isolation. If sales aren't moving, the ROAS reported by Meta is not enough for us and we say so.
Tracking and attribution
Tracking, attribution and real measurement
Since the iOS 14.5 change in April 2021, Meta's client-side pixel only sees part of the user journey. If your account is still running without Conversions API, Ads Manager data is approximations. At Elevam we configure server-side tracking and cross-reporting with CRM so that your account's ROAS is the real one, not the optimistic one.
Every account we manage goes through four technical requirements.
01Conversions API (CAPI)
Native or server-based (Stape, GTM server-side or others).
02Prioritized value events
The event we optimize isn't «lead form», it's «qualified lead» according to your commercial definition.
03CRM integration
We send Meta real sales signals (not clicks or forms) so the algorithm learns from your data, not theirs.
04Consolidated reporting
Dashboard crossed between Ads Manager and CRM with CAC, ROAS, payback and LTV. Without that crossing, there is no decision to make.
ICP filter
Which companies this service makes sense for
Yes, it makes sense if
- You invoice between €1M and €20M and need to scale acquisition through paid channels.
- Your product or service has margin to sustain a competitive CAC in the Meta auction.
- You have a sales team capable of handling the flow of leads campaigns generate.
- You're willing to set up server-side tracking and integrate CRM, not just «turn on ads».
It doesn't make sense if
- Your average ticket is low and margins can't sustain the current CPMs of your sector.
- You expect stable results in the first month without investing in technical setup or new creatives.
- You're looking for someone who reports low CPLs without checking if the leads close.
- You want an agency that says yes to everything. That's not our style.
Cases
Real cases with verifiable metrics.
What we've done managing real accounts: lowered CAC, verifiable ROAS and campaigns connected to the CRM. The cases are in public projects.
Investment
How much does it cost to manage Meta Ads with Elevam?
From
€1,000/month
The management fee depends on the account's complexity, the volume of ad spend managed, the number of markets and the technical integration required.
A standard monthly management includes
- Initial diagnosis and technical setup (CAPI, server-side tracking, CRM integration).
- Campaign architecture and configuration.
- Ad copy and design (static and carousel formats).
- Weekly optimization of campaigns and audiences.
- Cross-reporting with CRM against CAC, ROAS and payback.
- Monthly analysis meeting and plan for the next iteration.
What's billed separately
- Video production (shooting, editing, post-production): managed with specialized production companies as briefed.
- Ad spend (what is paid directly to Meta).
- Advanced technical implementations (complex data layers, custom server-side migrations).
Spokesperson
“I've managed Meta Ads accounts for B2B and B2C companies with budgets from €3,000 to over €100,000 a month. The conclusion is the same regardless of size: if you don't measure against real revenue, the account isn't profitable, it just seems profitable. At Elevam we build accounts that stand on data, not on faith.”
FAQ
Frequently asked questions
- How much does it cost to manage Meta Ads campaigns in Spain?
- The Meta Ads management fee in Spain usually ranges between €800 and €5,000/month depending on account complexity and ad spend managed. At Elevam we start from €1,000/month for standard accounts and scale based on campaign volume, markets and technical integration required.
- What minimum ad budget do I need for it to make sense?
- It depends on the sector, average ticket and target CAC. At Elevam we define the minimum in the first evaluation, after reviewing your unit economics. We don't sell closed investment packages: if your business can't sustain the current CPMs in your sector, we tell you before starting.
- How do you measure the success of a Meta Ads campaign?
- We measure against real CAC, ROAS cross-referenced with CRM, payback and pipeline contribution. The ROAS Ads Manager reports is an approximation, not a KPI. If the campaign doesn't move real revenue, no high CTR compensates.
- Do you also handle creatives (video, copy, design)?
- Ad copy and design for static and carousel formats are included in the monthly fee. Video production (shooting, editing, post-production) is billed separately and we manage it with specialized production companies. If you already have your own audiovisual material, we adapt it to each placement format.
- How do you handle attribution after iOS 14.5?
- We configure Conversions API (CAPI), server-side tracking and send value events from your CRM. That allows us to reconstruct much of the journey the client-side pixel no longer sees. Without this setup, Meta's ROAS overestimates results between 30% and 70% depending on the sector.
- How long does Meta Ads take to start delivering results?
- First conversions show up in 2-4 weeks with a well-built technical setup. An optimized and stable account typically requires 2-3 months. If an agency promises you stable ROAS in the first month, they're either not measuring well or not being honest.
Close
Want a Meta Ads account that moves your P&L?
Meta Ads managed well is one of the most efficient acquisition levers that exist. Managed poorly, it's the fastest way to convince the CEO that marketing doesn't work.