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SEO consulting · Senior judgment

SEO consulting for companies that need senior judgment, not more hands

You already have an in-house SEO team or an SEO agency executing. What you're missing is the layer of judgment that ties every positioning decision to the business.

Informe analítico de medición SEO firmado por Elevam
Lidia Moreno
Asier López
Asier Cabañas
Helena Rofes
48h
Reply from Lidia with the best-fit modality
47

SEO consultations signed · last 24 months

47

SEO migrations accompanied

100%

Signed by Elevam

Two SEO consulting modalities

Modality 1

Standalone SEO consulting

To solve a specific decision. Duration 2 to 4 weeks, closed price, signed deliverable. Typical cases: validate your current agency's SEO plan, design a web migration, plan SEO strategy when entering a new market, recover traffic after a Google core update, integrate GEO into your existing strategy.

Standalone SEO consulting
Modality 2

SEO consultant on retainer

For ongoing accompaniment over your in-house SEO team or your agency. Monthly retainer model, 6-month minimum commitment. How it works: 60-minute weekly meeting, permanent access via Slack or email, monthly review of real pipeline KPIs, quarterly strategy validation.

SEO consultant on retainer

Elevam's SEO consulting is senior strategic advice for companies with an in-house SEO team, a contracted SEO agency, or both. We bring judgment on technical SEO, content, link building, and GEO (Generative Engine Optimization). We don't execute.

When you need a consultant

When you need SEO consulting, not more execution

There's a point in the life of every company with mature SEO when the problem stops being doing more things. The problem becomes deciding well on the few things that matter. Three typical signs you need a senior SEO consultant.

  1. 01Your in-house SEO team executes well but lacks strategic judgment. You have competent SEO specialists doing technical SEO, content, and link building. The work gets done. But no one in the organisation has enough seniority to prioritise between important and urgent. Priorities change every quarter.
  2. 02Your SEO agency works on inertia and nobody questions them. They've been executing a plan for two years that no one reviews anymore. The monthly reporting arrives, your marketing director reads it and files it. Your CEO suspects the SEO investment no longer pays off but has no one qualified to assign a second opinion.
  3. 03You're about to make a big SEO decision and don't want to get it wrong. An SEO migration, a CMS change, launching a new market, expanding the ecommerce catalogue, recovering from a Google core update, integrating GEO into your strategy. Five-to-six-figure decisions that need external judgment before being executed.
CREF© framework

How we apply CREF© in an SEO consultation

CREF© —Consultoría de Crecimiento Elevam Framework— is the system with which we structure any SEO consultation. The difference from a generic SEO consultation is that we don't deliver opinions on keywords and traffic. We deliver judgment tied to your P&L.

  1. 01

    Phase 1 · Business understanding

    Before talking about SEO we understand your model. Margin, average ticket, current CAC, sales cycle, real ICP. Without that base, any advice from an SEO consultant is opinion without context.

  2. 02

    Phase 2 · Specific SEO diagnosis of the query

    Focal analysis on the decision or problem that motivates the consultation. Not a full audit: surgical analysis of the point that matters. We cross Search Console, Ahrefs, Semrush, and the prompts matrix in LLMs when applicable.

  3. 03

    Phase 3 · Signed strategic recommendation

    Clear recommendation, no «it depends» phrases. Signed by Lidia. If our recommendation is wrong, you know who to hold accountable. You won't find this in a low-cost SEO consultation.

  4. 04

    Phase 4 · Accompaniment during execution

    We work shoulder to shoulder with your SEO team or your agency during execution. We don't disappear after delivering the report. We resolve doubts, adjust the plan, validate milestones.

Recognise your case?

Three SEO consultations and what they decided

Cases

Questioning the current SEO agency

Findings and decision. B2B industrial company with an SEO agency contracted for 3 years at €7,500/month. Leadership suspected SEO was no longer delivering. Standalone 3-week consultation.

Questioning the current SEO agency

58.3% of the agency's effort went to keywords without commercial intent

Zero GEO work despite the ICP already searching in LLMs

€2,180/month saved after renegotiating scope · organic pipeline ×1.34 in 6 months

SEO consulting for web migration

Work and result. Ecommerce with 12,000 SKUs migrating from Magento to Shopify Plus. High risk of organic traffic loss. Standalone 4-week consultation.

SEO consulting for web migration

Inventory of valuable URLs, 1:1 redirect plan, and post-migration internal linking strategy

Traffic loss after migration: 3.8% (industry expected range: 25-40%)

Full recovery in 11 weeks

SEO consultant on retainer over in-house team

Results at close. B2B SaaS with marketing director and two in-house SEO specialists. SEO consultant retainer for 12 months.

SEO consultant on retainer over in-house team

Pipeline attributed to organic ×2.4 · Qualified MQLs per month via SEO ×2.9

Share of Answer in ChatGPT from 4.2% to 33.7%

Content calendar reoriented to bottom-funnel + sector digital PR

Sounds like your situation?

Lidia Moreno
Lidia Moreno
Head of SEO and GEO · Elevam
Who signs

Who signs your SEO consultation

Every SEO consultation we open is handled by Lidia. You work directly with her from the first call to project close.

No junior profiles interpreting your business.

The last client I closed was coming from paying two years to an agency with no attributed pipeline. We did 14 hours of consulting with them. They renegotiated scope with their agency and multiplied opportunities by four in 5 months. That's what consulting done well is for.
Lidia MorenoHead of SEO and GEO · Elevam
ICP filter

When you shouldn't hire our SEO consulting?

Three situations where we don't fit.

  1. 01

    If you don't have execution capacity underneath

    consulting without execution is a report without use. If you don't have an SEO team or SEO agency working, hire a full SEO service first. Consulting goes on top of execution, not in its place.

  2. 02

    If you want an hour of video call to resolve three loose doubts

    for that format there are freelance SEO consultants at €80-150/hour. We don't operate by loose hours, but by closed projects or ongoing retainer.

  3. 03

    If your decision is already made and you only seek validation

    if you've already decided to change agencies, do a migration, or enter a new market and only want someone to tell you the decision is correct, we'll contradict you more than you expect.

Pricing and modalities

SEO consulting pricing and modalities

No confusing packages. No hidden variables. Two modalities, two closed prices.

Standalone SEO consulting
From
€150+ VAT
  • Duration: 2 to 4 weeks
  • Focused SEO analysis
  • Data cross-reference from Search Console, Ahrefs, and Semrush
  • 2 working sessions with your leadership team
  • Recommendation report signed by Lidia
  • 30 days of post-delivery support
Most requested
SEO consultant on retainer
From
€450/month + VAT
  • Minimum commitment: 6 months
  • 60-minute weekly meeting
  • Permanent access to Lidia via Slack or email
  • Monthly review of pipeline KPIs and CAC
  • Quarterly validation of global SEO strategy
  • GEO judgment from month one

If you start with standalone consulting and then decide to move to retainer, we discount the full standalone amount from the first retainer month.

SEO consultant, SEO agency, or in-house SEO team: which does your company need

When it fits

Senior freelance SEO consultant

Small companies needing standalone advice at competitive prices. — Main risk: One person as point of failure. No support team or real continuity.

Senior freelance SEO consultant

Frequently asked questions about SEO consulting

The Spanish market offers three clear ranges. Senior freelance SEO consultant: €60 to €150/hour. Generalist agency SEO consulting: €1,000 to €3,000 per standalone project. Strategic SEO consulting for mid-sized companies: from €3,000 per standalone project or from €2,500/month in ongoing retainer. Below €60/hour you're hiring cheap execution, not senior SEO consultant judgment.

An SEO audit delivers a complete and productised diagnosis of your organic positioning, with closed scope and actionable plan. An SEO consultation delivers strategic judgment on a specific decision or ongoing accompaniment in your SEO strategy. The first is diagnosis. The second is accompaniment. Many companies hire an audit first and then consulting on the findings.

An SEO consultant brings strategic judgment, not execution. An SEO agency executes the plan: content, link building, technical optimisation. Companies with an in-house SEO team or already contracted agency usually need a senior SEO consultant to add strategic layer over what's already executed. Companies without execution capacity need a full SEO agency, not a consultant.

Four typical moments. One: your SEO agency or in-house team has been working for a while without generating real pipeline. Two: you're about to make a big SEO decision (web migration, internationalisation, CMS change, integration with generative AI). Three: you need a qualified second opinion before renewing contract with your SEO agency. Four: you want to incorporate GEO into your strategy and don't know where to start.

Yes, from the first moment. Every SEO consultation we open includes judgment on GEO (Generative Engine Optimization): how your company appears in ChatGPT, Claude, Gemini, and Perplexity, which pages are citable, how to build Share of Answer in LLMs. Considering SEO without generative AI is half-working.

Yes, it's one of the most requested formats. We act as the strategic SEO consultant for your company and work in constructive collaboration with the executing agency. We don't compete with them: we bring external judgment and report to your management, not to the agency.

Elevam's SEO consultations are signed directly by Lidia Moreno, head of SEO and GEO. We don't assign junior profiles with a «consultant» label. The judgment you pay for is the real area lead's.

Between 2 and 4 weeks depending on complexity. An agency-validation SEO consultation typically closes in 2 weeks. A web migration SEO consultation usually needs 3 weeks. A strategic SEO consultation for entering a new market or launching a business line can reach 4 weeks.

Request

Request an SEO consultation

Tell us briefly what SEO decision you need to solve or what situation you want to review with external judgment. Lidia replies personally within 48 hours with the first assessment and the modality that best fits.