Questioning the current SEO agency
Findings and decision. B2B industrial company with an SEO agency contracted for 3 years at €7,500/month. Leadership suspected SEO was no longer delivering. Standalone 3-week consultation.

58.3% of the agency's effort went to keywords without commercial intent
Zero GEO work despite the ICP already searching in LLMs
€2,180/month saved after renegotiating scope · organic pipeline ×1.34 in 6 months












