01
Qualified traffic, not raw traffic
Visits your sales team recognises as ICP on the first call.
WordPress SEO consulting
WordPress SEO consulting for B2B mid-market companies
WordPress SEO consulting for B2B companies that have already been through two agencies and still see the same picture: traffic going up, qualified leads going nowhere.
TL;DR
Elevam is a growth consultancy that applies its proprietary CREF© framework to WordPress SEO. We don't install Yoast or deliver PDF audits: we integrate your site's SEO with your P&L to move three variables — qualified traffic, inbound pipeline and CAC. We work with consolidated B2B companies, not launching websites.
The problem
Your WordPress has been running for years. But qualified pipeline isn't coming in.
Your site is on WordPress. It's been running for years. You've redone it once, maybe twice. It has a blog, a form, a couple of service pages.
And even so, every time you open Search Console you find the same: decent traffic, queries that don't convert, forms filled with people who aren't your customer, and a sales team that keeps saying marketing leads «aren't worth it».
You paid an agency. They installed Rank Math, fixed titles, delivered a monthly report. You paid another. They said the problem was the theme, touched your blog, sent the report again. Traffic went up a little. Qualified pipeline didn't.
And now, on top of that, your potential clients have started asking ChatGPT and Perplexity before searching for you. And when they ask, your brand doesn't appear in the answer.
Your WordPress problem isn't technical. The technical can be fixed in an afternoon. The problem is that nobody has ever connected your SEO to how money comes into your company.
That's where we come in.
What we do differently
WordPress SEO integrated with the P&L, not bolted on.
We apply CREF© — Consultoría de Crecimiento Elevam Framework — to your WordPress SEO. CREF© isn't a tactics checklist: it's a system that connects every SEO action to three variables that actually move B2B business.
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Attributable inbound pipeline
How many real opportunities organic generates and at what cost compared to outbound and paid.
03
Organic CAC vs paid CAC
When SEO starts to be more profitable than Ads and what investment must be sustained to get there.
We don't optimise plugins. We optimise business decisions.
Work areas
Six areas, one system.
01
CREF© diagnosis for WordPress
Full analysis of your site: architecture, content, authority, performance, conversion and LLM positioning. Deliverable: executive document with growth levers ranked by pipeline impact, not by technical severity.
02
SEO architecture and topical authority
Category structure, pillar pages, cluster content, internal linking and semantic map. The badly thought-out architecture of a B2B WordPress is what costs the most silent revenue, and almost nobody rewrites it deeply.
03
B2B content SEO in WordPress
Content oriented to B2B decision-maker purchase intent, not keyword volume. Bottom-of-funnel SEO, comparison pages, use-case pages, Pain Point SEO. What actually moves qualified opportunities.
04
GEO for WordPress
Your B2B customer already consults ChatGPT, Perplexity, Gemini and Claude before requesting a meeting. We work your Share of Answer in LLMs with the HSA Protocol and the Prompts × Models Matrix. If your brand isn't cited in the answer, you've lost consideration before the first contact.
05
Technical WordPress SEO and performance
Core Web Vitals, indexing, crawl budget, schema, hreflang if you operate in multiple countries, control of accumulated plugins, correct CMS configuration. We take it for granted, not as a hero service.
06
WooCommerce
If your WordPress has WooCommerce active, we work it as part of the project. Product, category, facet and conversion optimisation. If your business is purely eCommerce on WooCommerce, we treat it as a specific project within the service.
If your business is purely eCommerce, also check our Prestashop landing. SEO Prestashop →
Cases
What we did in real B2B companies.
Real cases with verifiable metrics. Names are in public projects.
Why Elevam
We're not an agency. It matters.
It changes who you talk to, what we deliver and how we charge.
- 01
We talk to general management or the head of marketing/sales, not the operational channel lead. What we propose has to defend itself in committee, not in a task meeting.
- 02
We charge by project and outcome, not by hours or an indefinite retainer. We don't grow the monthly fee to survive.
- 03
We have a published, auditable proprietary methodology. CREF©, HSA Protocol, Elevam Labs, Prompts × Models Matrix. If your external consultant wants to audit us, great. It's what we'd do in your place.
- 04
We've worked GEO since before it was called GEO. If an agency offers you WordPress SEO without knowing how to measure your Share of Answer per LLM model, they're selling you five-year-old SEO.
How we work
Visible process. No fluff.
2 weeks
CREF© diagnosis
We analyse your WordPress, your P&L, your funnel, your direct competition and your current positioning in Google and LLMs. Deliverable: executive document with the 3-5 levers ranked by impact.
Implementation
HSA Protocol applied to your WordPress
If we engage, we integrate classic SEO, GEO and brand positioning in parallel, not in silos. The HSA Protocol — Holistic Search Authority — is our standard operating mode.
Continuous validation
Elevam Labs
Every decision we apply to your site has gone through Elevam Labs first, our internal R&D unit. We test hypotheses on LLM behaviour, citation engineering and SEO performance in controlled conditions. We don't experiment with you: we experiment first.
Spokesperson
“I've seen too many B2B companies paying SEO agencies to install plugins and deliver monthly PDFs that nobody reads. Elevam exists to do the opposite: every SEO decision we make about your WordPress has to defend itself on the P&L. If it can't, we don't make it.”
FAQ
Frequently asked questions about WordPress SEO consulting
- What does a WordPress SEO consultancy do?
- A WordPress SEO consultancy designs and executes the organic positioning plan for a site built on the WordPress CMS. Unlike an operational agency, a consultancy works with leadership and connects SEO actions to the P&L: inbound pipeline, CAC and conversion. Elevam applies the proprietary CREF© framework to this work.
- How is WordPress SEO different from SEO on other CMSs?
- WordPress is the most widespread and also the most diverse CMS: the same install can have hundreds of plugins, very different themes, WooCommerce integrations, multisite, multilingual. That requires deeply understanding the CMS before applying SEO — a generic approach produces thin content, duplicate content, crawl budget problems and degraded performance.
- What is GEO and why does it matter for a B2B website on WordPress?
- GEO — Generative Engine Optimization — is the set of techniques to make a brand appear cited in responses generated by AI models (ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews). In B2B it especially matters because the average decision-maker researches providers in LLMs before the first contact. If your brand doesn't appear in that answer, you lose consideration even before the first click.
- Is Yoast or Rank Math enough to do SEO in WordPress?
- No. Yoast and Rank Math are useful plugins for configuring basic elements: titles, descriptions, schema, sitemaps. But no plugin designs semantic architecture, builds topical authority, decides what content you produce or measures your Share of Answer in LLMs. Confusing a plugin with an SEO strategy is the most common mistake in WordPress.
- What kind of company do you work with?
- B2B companies with revenue between €1M and €20M, long sales cycle or high average ticket, and willingness to professionalise their marketing. We don't work with launching websites or anyone looking for traffic for display ads.
- How much does WordPress SEO consulting with Elevam cost?
- We work by projects, not hours. The CREF© diagnosis has a fixed price. From there, each plan is quoted based on scope. If you need a rough range before the first meeting, it's delivered within 24h.
- How long does it take to see results in WordPress SEO?
- Organic B2B SEO starts to move qualified pipeline between months 4 and 8, depending on starting point, competition and project depth. Anyone promising results in 30 days is selling camouflaged Ads or fluff.
- Do you do local SEO in WordPress?
- Yes, when the business model requires it — companies with physical presence, law firms, professional services with geographic coverage. It's part of the HSA Protocol when the case applies.
- How do you measure results in LLMs if you work GEO?
- With two proprietary, auditable assets: the HSA Protocol and the Prompts × Models Matrix. We deliver an initial baseline of Share of Answer in ChatGPT, Claude, Gemini and Perplexity, and measure quarterly against the progress.
Start with the diagnosis
If your WordPress has to generate pipeline, not filler traffic, let's talk.
Request your CREF© strategic evaluation
Initial 45-minute meeting, no cost, no commitment. We only continue if there's a fit.