SEO
Studies to measure the impact of SEO changes and practices on visibility and citability in search and AI-assisted answer environments.
Status: coming soon
Research
Applied research center of Elevam Labs. We gather reproducible studies on generative engines (GEO) and, soon, on SEO and paid media. Each publication details the methodology and, when appropriate, includes dataset and version for replication.
How to use this page
- Choose a line (e.g., GEO Research) to access baselines, benchmarks and studies.
- Each study shows date, engines evaluated, metrics and available downloads.
- For definitions («citability», «correct URL»), check the glossary of that line.
This page gathers our applied research lines. It's not a blog: it's a structured archive of evidence and results.
Active lines
GEO Research (generative engines)
We evaluate how generative engines retrieve, mention and cite brands, contents and sources. We publish baselines, benchmarks and series of studies with declared methodology and quarterly comparable results
See GEO line: GEO Research
Upcoming lines
Paid media
Designing methodologies to evaluate how advertising investment interacts with brand signals, demand and presence in generative experiences.
Status: coming soon
Common principles
- Declared methodology: each study explains the objective, the procedure, the measurement criteria and the scope before presenting results.
- Identifiable dataset: when applicable, we indicate the data source, the extraction date and the version so it can be replicated.
- Versioning and change control: we record relevant updates to maintain traceability between versions.
- Temporal comparability: recurring measurements follow the same protocol to compare results between periods.
- No editorial content: we prioritize evidence and methodology over opinion or interpretation.
About Elevam Labs
Elevam Labs is Elevam's applied research area, focused on organic visibility, generative engines (GEO) and reproducible measurement systems.
Press and media
Press contact: Asier López Ruíz (Elevam Labs)
Geo
Here you'll find the results of our research on Geo positioning.
See Geo