FullSEO and FullWeb consolidate into Elevam: one brand to lead the convergence of SEO, GEO, and business strategy
Introducción
The companies FullSEO and FullWeb, historically specialized in SEO and web development, take a further step in their evolution and now operate under a single brand: Elevam.
More than a simple rebranding, this is the consolidation of a way of working that, for years, has combined strategic business consulting, acquisition systems, and profitable growth for medium and large companies.
Over the last decade, FullSEO and FullWeb have worked in coordination on numerous shared projects — especially in managing large accounts under confidentiality agreements — helping companies with multi-million-euro revenues organize their marketing, scale their acquisition, and make decisions tied to P&L.
In their early days, both firms offered more "loose" services: Google Ads and Meta Ads campaigns, SEO projects, web development, and branding and communications work that performed well tactically but were not yet integrated into a global system.
Over time, working with medium and large clients shifted that approach: more and more, the center wasn't the piece (SEO, Ads, or web), but the complete growth strategy behind it.
With Elevam, that way of working becomes the central axis of the proposition: unifying technical capacity (SEO, development, data, paid media) with strategic business vision under one brand and one system.
FullSEO and FullWeb were born as very technical companies, but for years the real work has gone far beyond ranking keywords or building websites. We've been supporting medium and large companies in decisions about growth, margins, channels, and complete acquisition systems. Elevam is putting a name and structure to that reality.
From technical provider to strategic growth partner
FullSEO and FullWeb had already been acting as strategic consultants for some of their clients: analyzing economic models, reviewing operational capacity before scaling acquisition, and designing complete multichannel systems.
What used to be isolated services (SEO, Ads, websites, branding, communications) that worked well separately are now integrated into a systematic framework where:
- 01
first, the economic model is understood (margins, recurrence, capacity),
- 02
then, the channel system is designed (organic, paid, referral, partnerships),
- 03
and only then is it decided which tactical pieces make sense and which don't.
With Elevam, this vision is formalized and reinforced:
- Target
- companies billing +1M €/year (B2B and B2C) that need to grow with judgment, without depending on a single lever.
- Role
- moving from "marketing provider" to a strategic growth partner that connects marketing, technology, and business.
- Focus
- designing acquisition and retention systems that impact revenue, margins, and business value — not just vanity metrics.
Elevam Labs: doubling down on SEO + GEO and generative AI
In parallel with the rebranding, the company has created Elevam Labs, an internal department dedicated to research and development in:
Advanced and scientific SEO
GEO (Generative Engine Optimization)
and the behavior of new AI-based search engines (ChatGPT, Gemini, Perplexity, Google's AI Overviews, Copilot, etc.)
Elevam is allocating significant investment in resources, team hours, and technology between 2025 and 2026 to this lab, with the goal of developing proprietary methodologies for the SEO + GEO era — just as it once created the CREF framework to organize traditional marketing and acquisition.
“We believe the future of digital growth runs through the convergence of SEO, structured data, entities, and the way generative AI understands and cites brands. Elevam Labs exists to stay ahead of that change, not to follow it from afar.”
From leadership, the read is clear: in a scenario where AI starts answering the user without going through the web, ignoring SEO + GEO isn't just a visibility issue — it's a direct risk of competitive irrelevance for many brands in the new search engines.
Corporate structure and management team
Legally, the company FullSEO S.L.U. remains the holder of the activity, integrating the FullSEO and FullWeb teams under the single brand Elevam.
The process has included an orderly transfer of employees, the integration of internal processes, and a reorganization of the management team to align:
- 01
Director General and strategy (Asier López Ruiz).
- 02
Operations and growth projects direction.
- 03
Technical direction (SEO, development, data, paid media).
- 04
R&D area (Elevam Labs) focused on SEO + GEO and data-driven decision systems.
The goal of this restructuring is to ensure that every project has:
- a clear strategic direction layer,
- a strong technical layer,
- and a permanent innovation layer tied to changes in the market and AI.
Continuity and next phase
All FullSEO and FullWeb clients continue to be served by the same teams, now integrated under the Elevam umbrella, with a reinforced proposition:
- more focus on profitability,
- more weight on business analysis,
- and a decisive bet on SEO + GEO to ensure that the brands they support are visible and cited both in traditional Google and in the new generative search engines.
The website elevam.es now centralizes information on services, methodology, success cases, and the company's vision on the future of digital growth.
Elevam is the brand under which FullSEO S.L.U. operates, a marketing and growth consultancy based in Reus (Tarragona, Spain).
It helps companies billing more than 1M €/year build profitable, measurable acquisition systems, combining business strategy, advanced SEO, GEO, and data.
- Name
- Adriana Juan
- info@elevam.es