Blog
Notes and essays on SEO, GEO, lead generation and how to make marketing end up in the P&L.
Google Analytics: Learn what it is and how it works step by step
Do you want to know how many visits your website receives? Where users come from or know their demographic characteristics and interests? Even know which is the most visited page of your website? Then continue reading this…
SEM positioning: Features and main advantages of search engine marketing
One of the most used and effective disciplines is search engine marketing or SEM positioning, which manages to boost positioning and promotion in search engines like Google through pay-per-click campaigns…
Why a Social Media Strategist is necessary for your company
Because a Social Media Strategist can do a lot for the online presence of your company, discover all the good things they are willing to bring. You've surely heard about the Social…
KPIs to build a good digital marketing plan for your business
KPIs (key performance indicators) are a series of metrics that let us measure the achievement of established goals. Having a good digital marketing plan is fundamental for your…
Inbound Marketing: What it is and what it consists of
Inbound Marketing: the whole set of techniques used on a website to get the customer to enter it. Compared with other disciplines, in Inbound Marketing the actions used must not be…
Complete guide to identify and eliminate poor-quality toxic backlinks
At Elevam we're aware of the importance a good linkbuilding strategy has to achieve success with a website and the fact is links are key when placing a website among the…
Guide on ASO (App Store Optimization). Discover how to rank an APP
Until now we've covered all kinds of articles about how to rank a website in Google, but in today's post we're going to focus on talking about how to rank an APP using an ASO strategy (App…
Google Analytics 4: Learn what it is and how the new property works
The purpose of the following tutorial is for you to know what the new GA4 (Google Analytics 4) property is, learn to differentiate the main features between UA (Universal Analytics) and GA4, have a dual installation…
The value of online reputation for companies
Online reputation is the company's image in the web environment, including user ratings and social networks. Today, companies consider it a priority to have a strong and positive brand image or…