Blog
Notes and essays on SEO, GEO, lead generation and how to make marketing end up in the P&L.
Ranking Google Business Profile in 2026: complete local SEO guide
How to rank your Google Business Profile listing (formerly Google My Business) in the Local Pack: optimization, reviews, photos and local SEO 2026.
indexifembedded: the robots tag for iframes that few SEOs use well
indexifembedded lets Google index content embedded via iframe without indexing the source page. What it's for, when to use it and common mistakes.
Typical SEO mistakes in eCommerce (online stores)
Having an ecommerce is useless if we don't apply strategies to attract customers. One of these strategies is SEO, so I'm going to show you the typical SEO mistakes for ecommerce.
What are Rich Snippets and how to configure them
It's common to encounter different types of previews in search results.
How to know if my website is penalized by Google
Google penalties are a type of "sanction" that has existed since the beginnings of this search engine.
Improve WordPress speed
Almost everyone is aware of the importance of WordPress loading speed for ranking. However many websites have this aspect working against them.
How to rank on Google in 2026: technical, content and authority guide
Ranking on Google requires 3 pillars: technical SEO, content aligned with search intent and real authority. We explain how to work them.
SEO Emojis, SEO Icons and SEO Symbols to Boost CTR
Learn how to increase your website's CTR using SEO emojis, symbols and icons.
How to grow visits to your website in 2026: SEO, GEO and channels that actually move business
Visits aren't the goal, they're the symptom. We explain the real channels that bring qualified traffic in 2026: SEO, GEO, PPC, brand and referrals.