Blog
Notes and essays on SEO, GEO, lead generation and how to make marketing end up in the P&L.

Local SEO: why is it so beneficial for your company?
Until now, SEO was shown as a fundamental element for any online business that wanted to boost its visibility on the Internet and grow its customer base. But we already know that SEO never…

What it is, what it's for and what benefits a linkbuilding campaign will bring to your website?
That SEO ranking is a key factor that every web page must take into account is no secret to anyone, what is a secret is how you can get SEO to be effective and provide us with the…

Keys to the definitive internal linking. Apply it to your projects and let them rise like foam
Internal links refer to those links or hyperlinks we manually apply on our website, directed to other internal pages of our own website. In today's post we'll address a…

How to choose an SEO agency correctly?
We answer the frequently asked questions that will help you make the right choice when selecting an SEO agency efficiently. SEO has become a fundamental element for the success of any website or…

How to know if Google has penalized your website, and what to do to fix it
Few things are more feared in the world of SEO ranking than suffering a penalty from Google. Why? Basically because if Google penalizes you, it could happen that overnight…

Keys for your website to appear on Google
Indexing a website consists of registering its URLs on Google, so they can appear in rankings after user searches. If you have your own business and want to make your products or services known…

Creating effective landing pages
For landing page creation to work properly, the website must be optimized with keywords that attract the specific audience interested in your products. In this era where…

7 factors that build trust in an e-Commerce
More and more people use the Internet daily, not only to browse for information but also to shop. The Internet has changed how we understand life and act day to day…

KPIs to build a good digital marketing plan for your business
KPIs (key performance indicators) are a series of metrics that let us measure the achievement of established goals. Having a good digital marketing plan is fundamental for your…