Imporalia came to Elevam in 2023 with the goal of putting order in their digital presence and turning the website into a stable lead channel. They already had an online track record, but felt that neither SEO nor Google Ads campaigns were delivering everything they could.
We started with a full audit, both organic and paid. We reviewed how the site was built, what Google was actually indexing, what kind of searches were bringing traffic and how Ads campaigns were being structured. That initial work helped us spot inefficiencies, overlaps and clear improvement opportunities.
From there, we started working SEO and Google Ads in a coordinated way. On organic, organising the architecture, refining content and focusing key pages on the searches that actually mattered for the business. On paid, restructuring campaigns, adjusting messages and steering budget toward what made more sense, with much finer control over cost per lead and quality of queries.
Since then, Imporalia has seen their organic visibility and Google Ads campaigns consolidate month after month. Today the digital channel brings business in a much more predictable way, with a system you can measure and improve, not just isolated actions. And, above all, they work knowing there's a team behind that understands both the technical side and the real impact on the P&L.
