Starting point
Client: Cartier — high jewellery and luxury watchmaking brand. Period: Christmas 2025 campaign (one-off collaboration for the Spanish market).
Cartier already ran their Christmas campaigns from their central team in France, with a very defined global strategy. For the 2025 campaign they wanted to:
Activate a specific piece for Spain,
keep the global brand universe and standard intact,
and adapt messages and nuances to the cultural context and language of the Spanish audience.
For this they relied on Elevam as support for communications in Spain over several months.
What we did
Our work focused on making the campaign sound like Cartier… but in Spanish:
We reviewed the key messages defined globally and adapted them for the Spanish market.
We wrote and adjusted copy in Spanish for different campaign pieces, both digital and local supports.
We worked closely with the international team and partner agencies to respect the global creative line and at the same time adjust tone, references and language nuances for the audience here.
Results
The result was a Christmas campaign activated in Spain fully aligned with Cartier's global identity, but with a natural, precise and coherent language in Spanish.
The brand team valued the quality of the adaptations and the fit with the local market positively. As a result of this collaboration, Cartier has continued counting on Elevam for certain Spanish brand copy beyond that one-off campaign.
