Starting point
Client: Vinted — leading second-hand marketplace in Europe. Period: from 2023 to today. When Vinted reached out, they had three clear needs:
Maintain coherent communication across web, TV and paid campaigns,
align what the brand says with what performance measures and what's seen in product,
and convey a key message to the market: Vinted is no longer just clothes, it's a platform to buy and sell almost anything (home, accessories, etc.).
They were looking for a partner who could think and write communications globally, working side by side with their internal teams and usual production partners.
What we do from Elevam
Since 2023 we collaborate with Vinted as an external communications and campaigns team.
Web and digital assets: we review and adjust key messages on the website and other digital pieces, so the user naturally understands that Vinted covers many more categories than fashion. We care for tone, clarity and consistency between what the brand promises and what users find on the platform.
TV and multimedia campaigns: we take part in the conceptualisation and writing of campaigns (ideas, scripts and messages). We work closely with a partner company in charge of audiovisual production and design, integrating text and image so that the final piece works equally well at brand and response level.
PPC and performance: we write and adapt copy for ads across different paid channels, aligned with brand campaigns and aimed at giving visibility to the new categories beyond clothing. The work is making the brand promise translate into ads that convert, without losing identity.
Current role
Today Vinted counts on Elevam as one of their communications partners:
We design and write the communications for key campaigns (TV, digital and PPC).
We coordinate the message with production teams to keep a single brand line across all supports.
And we've contributed to more users perceiving Vinted as a global second-hand platform, not just for fashion.
