Illy is an international premium coffee brand that manages its digital presence with different teams and agencies spread across several countries. Elevam began working in September 2025 to support the Spanish version as a local web maintenance and SEO partner, integrated within its international structure. The work was carried out on a white-label basis, as a team subcontracted by another agency: all communication ran through them, with no direct contact with the brand.
During the collaboration, our work focused on maintaining the Spanish version of the site: reviewing and updating local content and sections, detecting issues and coordinating technical adjustments — always through the agency — whenever changes affected Spain.
We also worked on SEO specifically for the Spanish market: on-page optimisation, architecture, metadata, internal linking and content, focused on local search behaviour and priority categories. All the work was carried out in coordination with the agency that subcontracted us, which centralised the relationship with Illy's global teams.
The collaboration ended in 2026. Illy is not currently a client of Elevam.
