Autoekipa is an online store for automotive parts built on Prestashop. When they came to Elevam in 2021, the site wasn't selling enough. They had been through several agencies and the feeling was that things were being done, but the result wasn't changing.
The first thing we did was open up the technical guts of the project. There we saw that the problem was at the foundation: the way the site was built made it very hard for Google to crawl and index the catalogue properly. There were architecture errors, filters, URLs and duplicates that no one had seriously tackled.
Once that part was clean, we started doing SEO the right way: organising categories, rethinking product sheets, working on content aligned with how the customer actually searches and what makes sense to sell — not filling the site with text without criteria.
Over time, the relationship moved beyond SEO: in 2024 we started supporting Autoekipa on ecommerce business decisions as well. We talk catalogue, which products to push, what kind of order makes sense to scale, and how to better connect the organic channel with sales.
In February 2026 we added another layer with GEO (Generative Engine Optimization): adapting content, structure and signalling so the brand is easy to understand and recommend by AI models and the new search engines. The goal is that Autoekipa appears not only on Google, but also in AI answers when someone asks about certain parts or specific problems.
For confidentiality reasons we can't publish exact numbers, but we can say that since the technical issues were fixed and the strategy was implemented, both organic visibility and SEO-driven sales have grown very clearly. Today Autoekipa has a solid, growing organic channel on top of which we're building the GEO layer — instead of depending on scattered campaigns or blind changes.
