In 2019 we worked with Adeslas on a one-off three-month campaign focused on the Catalan market. The goal was to give a local awareness boost and support their commercial strategy with a strong presence in traditional media.
From Elevam we took care of the creative side and message adaptation for:
Traditional advertising pieces.
Radio spots in Catalan, coordinated with the brand's media plan.
The work was about finding the balance between Adeslas's corporate tone and a message that felt close and natural to the Catalan audience, always respecting brand guidelines.
The campaign ran for three months and was integrated within Adeslas's global actions, contributing presence and brand recall in a channel that remains key for certain audience segments.
