Roger Delgado Nollas
“To communicate a brand well, you first have to understand its business and the people it wants to reach.”
My role
I’m a Paid Media specialist and one of the people in charge of Public Relations at Elevam. My work brings digital advertising together with the agency’s communication and relationships, two areas that share the same foundation: being clear about what we want to say, to whom and why.
I hold a degree in Advertising and Public Relations from the Universitat Autònoma de Barcelona and a higher technical diploma in Marketing and Advertising. This training gave me a broad view of communication, from strategy and creativity to results analysis.
Before joining Elevam I worked as an Account Executive at WPP Media and KAUAI. There I took part in account management, campaign and project coordination, and the preparation of reports and recommendations for clients, including international brands such as Ferrero. I learned to connect client needs with the work of the teams, and to take care of both delivery and communication throughout the process.
During my Erasmus in Romania I also helped create and run Spanish Circus, an events brand. Organising, promoting and coordinating activities with venues and partners taught me to experience communication from a very hands-on perspective.
At Elevam I keep specialising in Paid Media and bring my experience in account management, communication and client relations.
How I think
To communicate a brand well, you first have to understand its business and the people it wants to reach.
I’m interested in what lies behind every project: what the company offers, what its audience needs and what it wants to achieve. That insight gives meaning to both an advertising campaign and a PR action.
My way of working rests on three ideas:
Listen before proposing: understanding the client’s needs helps shape actions that fit their reality.
Combine creativity and analysis: ideas need a clear direction, and results tell us what to improve.
Take care of coordination: good communication, orderly planning and attention to detail make the whole team’s work easier.
I’m still building my career with curiosity, commitment and a hunger to learn. I like to ask questions, share ideas and turn what I learn into concrete improvements.
Who it makes sense to work with
I fit projects that:
- want to improve their digital advertising;
- value a close, organised and transparent relationship with the agency;
- need to coordinate actions across several people and connect communication with business goals.
I can contribute most when a brand’s needs have to be understood and projects carried forward with sound judgement, looking after both the campaigns and the relationships that make them possible.
If your project needs to improve its digital advertising with clear, approachable communication, let’s talk.
Do you think we can help?
Tell us where you are and we'll figure out the next step together.