Nike commissioned us with a very specific piece within their digital ecosystem: working on the communications strategy for Nike Coaching and redesigning the main landing so it would be better aligned with the product and with user expectations.
On one side, we defined and adjusted the key messages of the Nike Coaching proposition: what it is, who it's for and what it brings within the brand context, making sure the language fit the Nike tone and at the same time was clear and actionable for the end user.
On the other side, we designed the CRO of the landing page: structure, content hierarchy, calls to action and visual elements, always with a conversion focus and aimed at reducing friction in signup and initial use of the service. The result was a clearer page, more oriented to real benefit and better prepared to convert the qualified traffic the brand was already driving to that product.
