Initial situation
Continental Spain was facing a complex stage in their digital environment. The website had serious technical issues: scarce crawling, practically zero indexation and continuous failures in operation, maintenance and day-to-day. These limitations not only affected their search visibility, but also internal efficiency and coherence of their digital communications.
Elevam intervention
Our work started with a thorough technical audit, in which we detected structural errors, code deficiencies and a web architecture poorly optimised for SEO and performance.
After the diagnosis, we recommended fully rebuilding the website, with a solid, scalable and technically impeccable structure. The proposal was accepted, and we developed a fully custom site, specifically designed for Continental Spain.
Technical solution implemented
The new site was built from scratch, with a clean, light foundation optimised for search engines. Any dependency on generic templates was removed, ensuring smooth crawling, full indexation and excellent loading speed.
Customised content management and maintenance systems were also implemented, simplifying the internal team's day-to-day operations.
Strategic and marketing consulting
In parallel to web development, Continental Spain trusted Elevam to reinforce their commercial and marketing strategy.
Our team took on a strategic consulting role, helping define how to capture new customers, open market and orient marketing campaigns toward measurable results. We worked side by side with their internal marketing department, guiding, supervising and aligning advertising actions with business goals.
The result was a more coherent, analytical and conversion-oriented approach, supported by data-based decisions and an overall growth view.
Results
Notable increase in crawling and organic indexation.
Elimination of technical errors and site downtime.
Improved speed and user experience.
Internal team aligned with a clear, measurable strategy.
Solid foundation for digital expansion and new campaigns in Spain.
Conclusion
The Continental Spain project is a clear example of the value of combining technical excellence and strategic direction.
Thanks to a custom site and results-oriented marketing consulting, the brand today has a solid, scalable digital presence aligned with its leadership in the automotive sector.
