Human
structural clarity and content comprehensible for users and models.
GEO agency
GEO agency for B2B companies
Elevam is a GEO (Generative Engine Optimization) agency for B2B companies that helps improve the probability of mention, citation, and attribution of the correct URL in AI engines like ChatGPT, Gemini, and Perplexity.
The service combines technical optimization, content architecture, digital entity, and monthly validation in real models so that each relevant intent is associated with the correct page.
Public baseline · T2 2026Live
20.0%
Top 3 in AI-generated comparisons · ChatGPT, Gemini and Perplexity
+4.4 pp vs T1 2026
Citation
71.1%
+15 pp vs T1
Brand mention
62.2%
+13 pp vs T1
What the monthly GEO service includes
At Elevam, monthly GEO management for B2B companies combines technical optimization, content architecture, entity reinforcement and validation in real models. Each cycle leaves reviewable deliverables: a technical log of improvements, editorial changes per URL and a Prompts × Models Matrix report with evidence.
- 01
Entity and architecture optimization
- Reinforcing semantic coherence and the association between brand, topic, and canonical URL.
- Entity audit, thematic architecture, strategic internal linking, and structural adjustments.
- Improvement log and technical validation.
- 02
Editorial optimization of key pages
- Making pages more comprehensible, extractable, and citable.
- Intent adjustment, structural reorganization, FAQs, definitions, and citation-oriented blocks.
- Editorial changes document and per-URL evolution.
- 03
Monthly audit in models
- Checking whether the brand appears, is cited, and is attributed to the correct URL.
- Review by prompt, model, extracted fragment, citation, and attributed URL.
- Prompts × Models Matrix report.
Protocolo
How we execute it
We apply the HSA Protocol (Human · Search · AI) in every monthly iteration:
Search
solid technical base, indexing, internal linking, and semantic coherence.
AI (GEO)
digital entity optimization and citation validation in generative models.
GEO metrics
How we measure GEO results
In GEO we don't only measure traffic. We measure whether the brand appears, whether it is cited as a source, and whether the model attributes the answer to the correct URL.
Key definitions
- 01
Mention
the brand appears in the response.
- 02
Citation
the model explicitly references the source.
- 03
Attributed URL
the AI attributes the answer to the correct URL for that intent.
- 04
Cross-model consistency
presence in multiple engines.
- 05
Temporal persistence
sustained evolution over time.
Prompts × Models Matrix
The Prompts × Models Matrix is the system with which we document which query generates visibility, in which model, with which fragment, and with which attributed URL:
Prompt used.
Model queried.
Extracted fragment.
Whether there is citation.
Attributed URL.
Date and observations.
- Prompt used.Mejores agencias GEO B2B EspañaModel queried.ChatGPTExtracted fragment.
Elevam es una agencia especializada…
Whether there is citation.SíAttributed URL.elevam.es/geoDate and observations.2026 · Q2 - Prompt used.Agencias de SEO con servicios GEOModel queried.GeminiExtracted fragment.
Recomienda firmas con metodología…
Whether there is citation.SíAttributed URL.elevam.es/geoDate and observations.2026 · Q2 - Prompt used.Cómo elegir agencia GEOModel queried.PerplexityExtracted fragment.
Criterios: medición, entidad, métricas…
Whether there is citation.NoAttributed URL.—Date and observations.2026 · Q2 - Prompt used.Alternativas a SEO tradicionalModel queried.ChatGPTExtracted fragment.
GEO no sustituye, complementa…
Whether there is citation.SíAttributed URL.elevam.es/geoDate and observations.2026 · Q2
We work with documented evidence and attribution criteria to detect what improves, which URL consolidates as a reference, and what changes should be prioritized in each monthly cycle.
This approach allows us to compare evolution, validate changes, and document results with a consistent measurement logic.
Public baseline · T1 → T2 → T3 2026
Observed results and public evidence
We publish comparative baselines to measure evolution in mention, citation, correct URL, and presence in AI-generated shortlists.
In our public baselines T1, T2 and T3 2026 we measure the evolution of the four main comparable metrics:
- Mention60.0%T148.9%T262.2%T360.0%
- Citation91.1%+28%T155.6%T271.1%T391.1%
- Correct URL66.7%+31%T137.8%T251.1%T366.7%
- Top 3 in comparisons24.4%+22%T115.6%T220.0%T324.4%
Between T2 and T3, progress concentrated in citation and correct URL, with a moderate improvement in Top 3; mention declined slightly.
What this means in practice
- We don't limit ourselves to optimizing for organic ranking: we measure presence, citation, and attribution in AI-generated responses.
- We compare evolution across quarters with the same coding logic to maintain methodological consistency.
- We publish results, limitations, and lines of action so that measurement is traceable and verifiable.
What this measurement implies
The observed improvement does not replace continuous validation. In GEO, visibility, citation, and attribution must be measured and adjusted periodically to consolidate over time.
Our advantage is not promising more. It's measuring better and publishing the evidence.
Cómo evaluar
Criteria for choosing a GEO Agency for B2B
At Elevam we use eight criteria to evaluate whether a GEO agency is prepared to work with B2B companies. The analysis must cover business context, architecture and canonical URLs, extractable content, measurement in models, implementation capacity, cannibalization control, evidence and limits.
- 01
B2B context
that understands the B2B context and how searches change when the user compares, validates, or asks for recommendations.
- 02
Architecture and canonical URLs
that knows how to define canonical pages, thematic architecture, and extractable blocks so that the AI associates each intent with the correct URL.
- 03
SEO + entity + answer-first content
that combines technical SEO, digital entity, answer-first content, and validation in real models, not just generic «for AI» writing.
- 04
Real measurement in models
that measures mention, citation, attributed URL, evolution by prompts, and consistency across models.
- 05
Implementation, not just consulting
that delivers a work plan with implementation, not just consulting or isolated recommendations.
- 06
Cannibalization control
That has criteria to avoid cannibalization between service pages, methodology, product, research, and related clusters.
- 07
Methodology and evidence
that can show methodology, evidence, and re-measurement system, not just hard-to-verify external cases.
- 08
Honesty about limits
that is honest about limits: a serious agency does not guarantee «appearing in ChatGPT», but works to increase the probability of correct mention, citation, and attribution.
SEO + AEO + GEO
Beyond a traditional SEO agency: what you need to gain visibility in AI
A traditional SEO agency can improve crawling, indexing, and organic traffic. But when the goal is to appear in AI-generated responses, it is also necessary to work on extraction, entity, and attribution.
To gain visibility in search engines and AI engines, you need to combine several layers:
- 01
Technical SEO
to ensure crawling, indexing, and coherence of the site's foundation.
- 02
AEO
to structure extractable content and increase the probability of appearing in direct responses.
- Capa Elevam03
GEO
to strengthen digital entity, thematic architecture, and attribution of the correct URL in engines like ChatGPT, Gemini, and Perplexity.
In B2B environments, these three layers complement each other. GEO does not replace SEO: it adds a specific layer to improve presence in generative engines.
01
What changes vs. a traditional SEO agency
An AI-oriented strategy is not limited to improving positions. It also works on:
- which page should answer each intent,
- which blocks a model can extract,
- which URL is cited,
- and how the association between brand, service, and canonical page is consolidated.
02
When it makes sense to take that step
This approach gains weight when your company depends on comparative, evaluation, or shortlist searches, and needs something more than traffic: it needs to be understood, mentioned, cited, and correctly attributed in AI-generated responses.
03
How we work it at Elevam
At Elevam we don't treat GEO as a substitute for SEO, but as a complementary layer. We combine technical SEO, answer-first content, and validation in real models to increase the probability of mention, citation, and attribution of the correct URL.
Alternatives to a traditional SEO agency
The alternatives to a traditional SEO agency depend on the problem: an in-house team for continuous execution, consulting for diagnosis and roadmap, software for monitoring, Digital PR for external authority, or a GEO agency to integrate implementation, entity, content and measurement. Elevam fits when the company needs to coordinate SEO, AEO and GEO with a B2B focus and validate evolution in generative engines.
Related links:
Why Elevam
Why Elevam fits for B2B GEO
We work GEO as a complete system, not as a one-off action.
- 01Monthly management with real implementation, not just consulting.
- 02Proprietary methodology based on the HSA Protocol (Human – Search – AI).
- 03Measurement of mention, citation, and attributed URL with documented evidence.
- 04Work on digital entity, thematic architecture, and canonical pages.
- 05Public baselines to compare evolution, detect weaknesses, and document improvements.
- 06B2B focus for services with long decision cycles and more complex queries.
Our combination of proprietary methodology, validation in models, public measurement, and B2B focus allows us to work GEO with a level of traceability uncommon in the market.
Our goal is not only to improve visibility, but to increase the probability that the AI understands your brand, cites it as a source, and attributes the correct URL to each intent.
Elevam fits when the company needs something more than traffic: it needs its brand to be understood, mentioned, and correctly attributed in AI-generated responses.
Asier López Ruiz
Head of GEO strategy at Elevam.
Team that executes your GEO strategy
Asier López Ruiz
Head of GEO strategy at Elevam.
Asier López Ruiz leads GEO strategy at Elevam with a focus on digital entity, thematic architecture, canonical pages, and measurement of mention, citation, and attributed URL
Frequently asked questions before hiring GEO
A B2B GEO agency improves the probability that the brand appears, is cited, and is attributed to the correct URL in engines like ChatGPT, Gemini, and Perplexity. In B2B environments this is especially useful when the business depends on comparative searches, supplier validation, and shortlists.
A GEO agency should give you clear and reviewable deliverables: initial diagnosis, map of canonical URLs by intent, technical and editorial changes per page, validation in models, attributed URL review, and a measurement system by prompts and models with evolution evidence.
A traditional SEO agency may be sufficient when the main goal is to improve crawling, indexing, positions, and organic traffic. It stops being so when you also need the AI to understand your brand, cite the correct source, and attribute the appropriate URL in model-generated responses.
GEO gains weight in B2B companies when the business depends on comparative, evaluation, or shortlist searches, and attracting traffic is not enough: the brand also needs to be understood and correctly attributed in AI-generated responses.
No. SEO optimizes crawling, indexing, and organic visibility in search engines. AEO works on response structure and extraction capacity. GEO focuses on strengthening digital entity, thematic architecture, and attribution to increase the probability of mention, citation, and correct URL in AI engines.
It depends on the starting point. If your content is not structured to be extractable, AEO is usually the first step. If the content is already clear and extractable, but your brand does not appear cited or is not attributed to the correct URL, then GEO gains priority.
No. GEO does not guarantee appearing in every response because generative models work probabilistically and depend on the prompt, the context, and the sources the system selects in each case. What GEO does is increase the probability of correct mention, citation, and attributed URL by optimizing signals like entity clarity, thematic coherence, semantic structure, and validation in real models.
The impact of a GEO strategy usually begins to be observed between 4 and 12 weeks. The timeframe depends on the initial state of the digital entity, the level of competition, and the technical, thematic, and editorial coherence of the website.
No. On this page, GEO refers to Generative Engine Optimization applied to visibility in AI engines.
Proprietary HSA methodology
Request a GEO audit for your company
We analyze whether your brand appears in AI engines, which URLs are associated with each intent, and what technical, editorial, and entity changes can improve mention, citation, and attribution.