Keys for your website to appear on Google

Indexing a website consists of registering its URLs on Google, so they can appear in rankings after user searches.

If you have your own business and want to make your products or services known, you already know that you need a corporate or personal brand website. So far so good, but the reality is that just having it isn't enough, since for it to enjoy good visibility and be able to attract new clients, it's fundamental that your website is in Google's index.

Indeed when we talk about getting more visibility, we talk about appearing on Google, climbing positions, ranking positions, appearing in Google results as high as possible.

Aware of the need to appear on Google, we'll tell you from Elevam how to get your website to rank in the top spots and reach as high as possible in the rankings, which is key to achieving the expected results and beating your competition.

Why is it so important to appear in Google's index?

If your website isn't in Google's index, we could say it's almost as if it didn't exist, since it wouldn't appear in users' search results.

This means one of the main concerns when launching a website is getting Google to index it quickly, so it's available on the search engine as soon as possible, and any user can access it through a search.

Indexing a website consists of registering its URLs on Google, so they can appear in rankings after user searches.

If you launch your website and don't index it on Google, you'll have to wait until Googlebot (Google's robots) passes by, analyzes its content and classifies it. Once this process is done, then yes your website would be available in search results. Your page will be visible to Google.

The problem is that this can take several days, since there's no exact date for review or indexing of pages by Google's bots. Meanwhile, your website would be totally disappeared in users' eyes.

To speed up this process and get the website to appear in search results as soon as possible, the best option is to index your website's URL on Google yourself, and below we'll tell you how to do it.

How to make my page appear on Google?

Indexing your website on Google with Search Console

Indexing your website on Google with Search Console is very simple, and you'll have to do it through the "Explore as Google" option. Once there, you just have to enter the URL of the website you wish to index, making sure to do it for both computers and mobile devices, since the robots in charge of crawling the web are different.

In addition, it's also important to make sure to always put the slash at the end of the URL (/), since otherwise Google's robots won't access it.

Indexing your website on Google with a Sitemap

Through the sitemap (web map) you ensure you'll index your website faster, although in any case it must be said that it's not an instant method, since it can take a few days until your website appears on Google.

A sitemap is an XML document containing the list of pages your website has, whose main objective is to provide Google with information about new pages created, and how often they should be reviewed.

For this, you'll have to create your website's sitemap, and upload it through Search Console. This is very simple, since you'll just have to go to the "Sitemap" tab, located in the left menu, and indicate the URL where you've hosted the web map.

Key points to improve your website's visibility

Once you've indexed your website, it'll be present on Google, but that doesn't mean it will appear in the top positions of the rankings or that it will have the expected visibility. For this, there are other key points you must work on, like SEO web ranking, web design, information architecture, social media marketing, user experience (UX and WPO), etc.

SEO web ranking

SEO web ranking will be key to placing your website in the top positions of Google search rankings.

If SEO ranking is a great unknown for you, you should know it's a series of techniques whose main objective is to improve a website's visibility, to get it to appear as high as possible in the search rankings, which is key to attracting new clients and increasing sales.

The positioning of your website on Google will largely depend on the strategy you've defined, so it's important to have the help and advice of professionals who know what your page needs to climb positions.

Within SEO we find On-Page SEO, which focuses on optimizing internal factors of a website, to facilitate Google bots being able to find content more effectively, and Off-Page SEO, which refers to external factors of the website, like linkbuilding, which will bring greater authority and visibility to your website.

You have to work on both parts equally, since on them will depend that your website enjoys maximum visibility on Google.

Web design

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Many people think that web design only affects the website's image, but the truth is that it will also directly influence the page's visibility, so you must pay it the attention it deserves.

When designing a website, in addition to striving for it to have an attractive design for users, it's also important that it's prepared to convert visits into clients.

By this we mean that it has an information architecture that facilitates usability and user navigation, so they can find the content they're looking for easily. If you achieve this, your website will gain points in terms of user experience, which is one of the most important elements as indicated in Google's guidelines.

It's also important that your website has a responsive design, to guarantee that the page content can be displayed perfectly from any device, whether it's a computer, a tablet, a mobile phone, etc.

The more focused your website's design is on SEO ranking, the more chances you'll have to attract clients and appear in the top search results.

Keyword selection

Keyword selection is one of the most important points in any SEO ranking strategy, since on the keywords you've selected will largely depend that your website can improve its visibility, and appear in the top positions of Google rankings.

To make the appropriate keyword selection, it's fundamental to do a thorough Keyword Research (keyword study), that lets you know those keywords through which users reach your website, to later optimize them and thus increase traffic and visibility.

When doing the keyword study you must consider factors like the popularity of the keywords, competition, relevance and, of course, the relationship of the keywords with your website's content.

For the optimization of the chosen keywords, it's important that they appear in elements like the Meta Title and Meta Description of your website, in headings, in content, in images and also in the URL.

If you keep this point in mind, you'll see how many interested clients begin to land on your page, while it climbs positions in the ranking.

UX and WPO

We've already said that user experience is one of the most important points when improving a website's visibility, and here we should highlight UX and WPO techniques.

UX refers to the acronym User Experience, while WPO means Web Performance Optimization.

You may be interested in: Keys to designing an attractive website that converts visits into clients

That said, UX is based on all those techniques aimed at achieving the maximum functionality of a website, which will translate into a good user experience, facilitating navigation and content search.

On the other hand, WPO focuses on improving the loading speed of the website, which is key when ranking a page in search engines, and offering the best possible user experience. Think that on the Internet every second counts, and will be key to converting a visit into a client.

Social media marketing

marketing-social-media

Presence on social media will also be key for your website to appear as high as possible on Google, so you should have a profile on the main platforms, and publish as much content as possible.

Think that Google reaches websites through links, and one of the easiest ways to achieve this is undoubtedly through social media, like Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest… All you can think of.

If you manage to have a large community of followers on your social media, have no doubt that you'll increase your website's visibility. Don't lose sight of social media marketing; it will help you achieve your goals.

Google My Business

If in addition to a website you have a local business, Google My Business will be key to increasing its visibility and making yourself known to the public.

It consists of a Google platform that connects local businesses with their closest environment, just as Google + business profiles used to do.

If we consider the importance Google gives to local searches, in order to favor user experience, it will be fundamental to have a Google My Business profile to increase your website's visibility, and thus appear in the top search positions.

In addition to increasing your visibility, Google My Business will provide important data like the exact location of the business or the phone number to contact. Likewise, it will let you add photographs, show user reviews and get statistics about your business's website.

Linkbuilding

Although linkbuilding would be included within Off-Page SEO, given its importance we believe it's worth giving it a special emphasis.

We could say it's one of the most important aspects within any SEO strategy, being key to increasing the website's authority and therefore, also its visibility.

It focuses on generating external links pointing to your website, ideally through quality sites, using anchor texts that are appropriate for the website's ranking. To get the most out of it, it's important to create quality content, that can be useful and interesting for users.

Conclusion

Once your website appears on Google, if you consider all these aspects, the website should gain in visibility, appearing in increasingly better search rankings results. If you have any doubts about it, get in contact with us and we'll help you place your website in the top positions of Google.

Shall we work together?

If you want to apply this in your company with a team that combines technical SEO, GEO and paid acquisition measured against the income statement, request a no-commitment audit. You can also check real case studies or read the public GEO baselines that Elevam Labs publishes every quarter.