If you have an online business you must keep in mind that your website will be the reflection of your business toward clients, playing a leading role in achieving success and getting the expected profitability. And the advantages of having a business on the Internet are many, but nobody said it would be a walk in the park.
If you have an online business you must keep in mind that your website will be the reflection of your business toward clients, playing a leading role in achieving success and getting the expected profitability. And the advantages of having a business on the Internet are many, but nobody said it would be a walk in the park.
The website will be your best ally, taking care of generating the first impression to your clients, which we already know will be the most important. It must have an attractive and professional design, be useful, accessible and intuitive, and all this is achieved through web design.
In fact, we could say that the design of the website is the point to which you must pay the most attention if you're going to set up your business on the Internet, since it's what will let you create a page adapted to your target audience and prepared to convert users into clients.
Aware of its importance, at Elevam we want to give you the keys to design an attractive website that converts users into clients. So if you're considering the idea of transferring your physical business to the web, take note because this interests you.
Attractive and professional design
Your website design must be attractive and show a professional image. If you achieve this, you'll have come a long way.
This means you shouldn't settle for any design but should strive, even if it takes more time than you initially thought. Currently there are many default templates with fairly professional designs that, if you have light HTML knowledge, you could modify yourself and adapt to your business model.
It's important that the design in addition to offering an attractive and professional image, be clean and spacious. What does this mean? Well, don't be afraid of white space and don't try to fill every corner of your website with content, as otherwise the result will be somewhat chaotic and will scare off your potential clients.
It will be useless for your website to offer useful and quality information if it's not accompanied by design. To give you an idea, it will be like going to a delicious restaurant, and they present the dish in a takeaway container with plastic cutlery.
Your website must fit your brand image
It's fundamental that your website goes hand in hand with your business's corporate image, which will be the one that reaches the public when thinking of your brand. Think that clients will access your website to buy a product, hire a service or subscribe to your blog, that's why it's important to take care of the design so it's able to create a modern brand image adapted to new times, that fits your business philosophy, and that improves your online reputation.
Your brand image will be key to standing out and differentiating yourself from other competitors.
Optimize for SEO
We're at a time when SEO ranking has crucial importance for any online business, helping it be present in the top positions of search engines and increasing the chances of the public ending up on a website.
You have to design the website thinking about users, but also about Google, that's why it's fundamental that your website design is optimized for SEO, since this way you'll get many more clients and visits, and therefore, greater profitability.
The website must have an architecture that favors SEO and revolve around a series of keywords that will increase the chances of users finding your website through related searches.
Intuitive navigation
For your website to have an effective and functional design, you must strive to ensure it offers intuitive navigation to users, since this way it will be much easier for users to find what they're looking for once inside your page.
There's nothing worse than a user arriving at a website and not knowing where to go. Faced with this situation, 99% of users won't waste time finding the way, but will turn around and go to the competition.
You must make it easy for them and offer them the opportunity to find what they're looking for in the fewest possible steps. The clearer their path is and the fewer clicks they have to make, the better the user experience will be and the more satisfied they'll be.
Pitch, slogan and CTA
The role of the pitch, slogan and CTAs is extremely important, especially on the HOME. The three elements have the mission of capturing users' attention from the first moment. It's fundamental to know how to combine them with each other and distribute them throughout the website, as well as making them attractive.
The pitch will be in charge of showing the public what you do and what you have to offer them. The slogan will make the difference compared to other competitors, while the CTA are calls to action that should invite users to do something, like clicking a button, subscribing or accessing a certain page.
Loading speed
Your website's loading speed must be fast, since if a user tries to access it and it takes ages to load, they may end up leaving before even seeing the content. Think that one of the main advantages of the Internet is the speed it offers, so if you don't give it to your users, you'll be going the wrong way.
The loading speed of a website is known by the term WPO (Web Performance Optimization), and plays a fundamental role not only for users, but also for Google.
Keep in mind that one of the things Google values most is navigability and user experience, so WPO is a crucial factor when designing your website.
Responsive web design
Your page must have a responsive web design, or what's the same, must be adapted to mobile devices. Why? Because currently more than 50% of Internet searches are done through mobile phones or smartphones, and you must offer your users a good experience and navigability when accessing from their phones or tablets.
Responsive web design has become a fundamental web design technique today, taking care of guaranteeing the correct visualization of a page from any device, through correctly resizing and placing the website's elements, adapting to all different types of screens.
And as couldn't be otherwise, responsive web design also goes hand in hand with SEO, since since 2015, Google penalizes all those websites that aren't displayed correctly on these devices in its search results.
Useful and interesting content
When designing your website you'll need to complete it with content, and this must be original, useful and interesting for users. Think that many users will come to your website without knowing it, and you must take care of offering them all the information through the content. If, on the contrary, a user starts reading your content and finds it irrelevant, you'll be lost.
Content will also help you gain traffic and convert potential clients into loyal clients. Content has great importance, so if you don't feel up to it, it would be advisable to hire professional copywriters specialized in SEO, who would take care of writing it for you and guarantee results.
Original and quality images
Images will take care of improving the visual aspect and will help generate a better impression for users accessing your website. We recommend they be original and quality images, made by photography professionals or taken from professional image banks. Please don't make the mistake of including low-resolution images or those with the classic watermark.
Images will make your website more attractive, and the saying "an image is worth a thousand words", in web design takes on even greater importance.
Conclusion
These are the most important points to consider when designing an attractive website that converts users into clients, which you can't miss when designing your website.
At Elevam we're web design specialists and we'll be delighted to help you with your project, taking care of designing your website and adjusting it to your business needs. We're your best ally.
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