E-commerce in our country is booming and keeps growing, which is a clear indicator that little by little users are losing fear and are increasingly likely to go shopping online.
Online commerce has become a great source of opportunities when it comes to setting up your own business. Every day that passes, setting up a conventional business is more complicated and less profitable, but when we go online the opposite happens. E-commerce in our country is booming and keeps growing, which is a clear indicator that little by little users are losing fear and are increasingly likely to go shopping online.
The Internet has revolutionized in a very short time the usual sales channels and also the way people buy, who don't hesitate to take advantage of the great advantages the network offers: better prices, time savings, comfort, more products to choose from, schedule flexibility…
What do we want to tell you with this? Well, that if you were thinking of starting and setting up a small personal business, perhaps you should seriously consider the possibility of doing it online.
And what if you already have your lifelong business?
But not only if you're thinking about starting a new project can you look to the Internet, because if you already have your own conventional business, e-commerce can give you the opportunity to increase its profitability.
By this we don't mean that you have to close your physical business and open it on the Internet, but that we're inviting you to combine them with each other, and incidentally, to open a profile of your business on the main social networks. If your business isn't on the Internet, it seems it doesn't exist. The time has come to jump on the technology train!
Keep in mind that launching your business into the online world will allow you to reach many more people than usually reach your store, no matter how well located. The Internet gives you the opportunity to make your business known to everyone, making it possible for any person, at any time and in any place, to buy any of your products. And the best of all is they'll be able to do it without getting off the sofa.
That said, for your online store to be profitable and offer you the expected results, don't think it will be a piece of cake, far from it. To succeed on the Internet you must dedicate time and above all desire to it, otherwise we guarantee it won't be of any use, and that your online store will end up falling into oblivion.
In the post "7 factors that multiply the trust of an e-commerce", you can find different ideas that will be a great help if you finally decide to take the step.
Success stories that will convince you
We've already talked about the advantages that being on the Internet would bring to your business, but now we're going to show you several success stories that we're convinced will end up convincing you. Cases of traditional businesses belonging to different sectors, that decided to jump online to try their luck and try to add a plus to their sales. Today they can say that this has been the best decision they've ever made.
Because any business that has a good idea behind it, that has a well-defined strategy and a high degree of involvement, will be able to succeed on the Internet without any problem. So take note of the three transformations from traditional commerce to e-commerce that we show you below. Will your business be the next success story?
La Mejor Naranja
The case of La Mejor Naranja is one of those that has most captured our attention. It's a family business with 13 years of trajectory and that has already passed through different generations, that focused on growing Valencian oranges and offering them to its customers.
So far everything normal, but everything changed in 2002, when the Internet began to play a leading role in our day-to-day. It was here when they decided to adapt to the new times and create Lamejoranja.com. What they didn't know is that years later they would be a benchmark for the public.
It all started as an adventure and as a test to see if the Internet really offered them any real benefit. Orders started being made by email, until little by little they improved and included an order form in which it was already possible to choose a delivery date. From there they only looked up, to the point that in 2015 they won the eAwards for best e-commerce. The key to their success is that they sell 100% natural and 100% Valencian oranges, grown by themselves, something difficult to find today. Oranges are picked from the tree only after receiving an order, and are sent directly to the customer without going through the refrigerator or receiving any treatment. From the tree to your table in 24 hours. In addition, they have known how to set themselves apart from the competition and provide added value to their customers, offering them the opportunity to pay for orders once they have received and tested them.
Without a doubt, La Mejor Naranja is a good example to look at if you're willing to make the leap into the world of e-commerce.
Ferretería.es
Ferreteria.es has become the leading company in the sector, and has achieved it thanks to its arrival on the Internet. It's a company with more than 100 years of experience in the hardware industry, that in 2013, led by Ramón Puigoriol, decided to try their luck and combine their family business with e-commerce.
The idea couldn't have been better, since in less than two years they had half a million users from Spain and Portugal, and more than 30,000 products available from the best suppliers in the sector. In addition, after arriving on the Internet, sales also increased at their four physical stores.
The key to their success lies in their excellent quality-price ratio, in the good service they offer their customers, in their constant updating and in fast and punctual shipments. With a team made up of more than 20 professionals, everything indicates that Ferreteria.es has not yet reached its ceiling.
Barrabés
How has a ski and mountain store managed to become one of the most profitable e-commerce in our country? Well, the answer lies in Barrabes.com, a family business with almost a century of history specialized in ski and mountain articles, that experienced a huge transformation thanks to the Internet.
Its journey began as a small store in the municipality of Benasque, in the heart of the Pyrenees, where they sold clothing for shepherds and smugglers. With the rise of skiing and its proximity to the Cerler ski resort, little by little it specialized in ski and mountain clothing and material, positioning itself as a benchmark store mainly for tourists who came to the resort.
In 1995 an international Physics congress took place in Benasque, which allowed them to discover a little about what the Internet was and what it could offer them. They were so enthusiastic that in just over a year they already had their own website, created with the goal of building a community of people fond of skiing and mountain sports in general.
From that moment everything was good news, until they decided to incorporate products available for sale on the website. The success was automatic, and in a very short time it managed to become the benchmark online store for ski and mountain in Spain.
Today they can boast of selling their products in more than 60 countries around the world, and having no less than a total of 7 physical stores. Proof of the success of reinventing a traditional business and combining it with the online world.
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