This is everything you need to know to be able to develop the perfect ASO positioning strategy.
Did you know that only in Spain almost 4 million applications are downloaded every day? It's a fact, we are the smartphone generation, with all the possibilities it offers us.
Few people don't have one and use its applications, but: How are these applications positioned in your phone's Store? We'll talk about all this and much more, it's known as ASO positioning and it's vital for your application to be successful among the hundreds of thousands of apps that exist.
What is ASO? Meaning and mission
Maybe you're wondering: "ASO: what is that?". Well, ASO refers to "App Store Optimization". The objective behind ASO positioning is to achieve that more people can find you in the store, or what is the same, increase the visibility of your app so that it can be downloaded as much as possible.
ASO or ASO positioning is the equivalent to SEO, but referring to mobile applications that we can find in the Stores of the different operating systems of Smartphones, specifically Android with its Playstore and Apple with its Apple Store.
The objective behind ASO positioning is to achieve that more people can find it in the store, or what is the same, increase the visibility of your app so that it can be downloaded as much as possible.
In short, the mission of ASO positioning is to position an app in the top spots, just as SEO has the mission of positioning a website in the top spots of Google through search intent. But the truth is that this isn't easy, and you need to know these types to be able to take ASO positioning to another level.
Are you one of those who downloads apps for everything?
How to achieve the perfect ASO positioning?
In the same way as in SEO, good ASO positioning is preceded by establishing a good strategy to put into practice. Keep in mind that even though I recommend these tips, the most correct thing is for you to count on an SEO agency specialized in ASO positioning, if you need my help, don't hesitate to count on me.
The first step to effectively develop ASO positioning would be to stop at the title. A short title, that's easy to remember and that also contains a keyword for which it can position, would be the appropriate one. In addition to that, you should do a powerful Marketing work to achieve a name that is a powerful title that catches attention and that has a relationship with what you're selling.
Another part of ASO regarding marketing is working a good description. You have 4,000 characters to captivate your future customers, but the optimum is that the description be brief, but at the same time powerful, so you must be concise. Once you have this, these are other important factors for ASO positioning:
- The keyword study: You must enter all the keywords you think are related to your application, but at the same time, try not to overdo it, as this could be quite harmful for the ASO positioning of your app.
- The reviews: It's very important that you manage to have reviews, and as is obvious, the more positive, the more relevant you'll become and that will make the store end up positioning you in higher places.
- The images: It's recommended to use relevant images for the mobile app, which are eye-catching and resolve doubts or are a declaration of what the user should expect with your app.
The best tools for your ASO positioning strategy in an App Store
Just like in SEO, we have tools capable of helping us in the task of developing an efficient ASO positioning strategy, so that this way we can get our target audience to find us and download our application.
Next, we'll list a few tools that could help you carry out this strategy:
- Data.ai: This tool has existed practically since the release of apps in stores. It's an ideal tool to elaborate a market study in stores like Google Play or Apple Store. Its free version offers quite a bit of interesting data to perform the keyword study and its history, the paid version is one of the most complete currently.
- Google Play Console: This tool is ideal if you want to perform ASO positioning on Android, this tool allows you to perform tests to verify which elements work best in your product.
- TUNE: A very complete tool, it allows you to monitor your competition, in addition to that, it also makes suggestions of keywords that could translate into the installation of your app by the user.
These are only some of the tools available in the market, we'll go deeper into them in another post soon.
How can I rank my mobile app on Google Play store?
It's evident, if you're reading this it's because you want to do ASO positioning on Google Play Store, which belongs to Android, and the truth is that although there are several factors, it seems that all ASO experts, among whom I find myself, agree on 3 key factors when making ASO a success in its positioning. Even so remember, this isn't a game, your application needs to be a success, contact us if you want to achieve it:
- The power of Google Plus: The Google "likes" that can be seen on the application as a +1 is a fairly relevant factor. It's a factor that is exclusive to Google Play Store and the more +1 your app gets, the more places it will climb, being able to become number 1 in its sector.
- The number of downloads: This is no secret, but it's important to remember. The more downloads the app gets, the better it will rank.
- The age: Not many know, but Google Play positively values the age of the application developer that uploads the app itself, so this is an important factor to take into account, your first app doesn't rank the same as your second, at least, of course, at first, a good ASO positioning can break this barrier.
And this is it. Now you know what ASO is, the meaning of ASO, how to develop a good ASO positioning strategy, but most importantly, that you can count on me to carry it out and that it be a resounding success. Shall we connect?
Related reading
- How to index your website on Google
- Ranking on Google: technical, content and authority
- Best SEO agency: real criteria
Shall we work together?
If you want to apply this in your company with a team that combines technical SEO, GEO and paid acquisition measured against the income statement, request a no-commitment audit. You can also check real case studies or read the public GEO baselines that Elevam Labs publishes every quarter.
