What is PageRank? How to calculate PageRank? How can I improve it? All this and much more is what you'll learn in this article.
If you're on this post it's because you've realized the importance of PageRank for your content strategy to succeed. After reading this, you'll know what PageRank is, how to calculate PageRank and why it's so important for what you do on Google.
What is PageRank?
To summarize, PageRank is, in essence, a score based on certain values, which Google uses to rank a web page and its content. Some of the data Google uses to assess this are elements like for example a page's total visits, loading speed, or one of the most important, the number of links that page or website receives, and also the quality of them.
Other PageRank score elements are the amount of content, and also the frequency with which they can be updated, as in the case of timeless articles. Another element that's scored and that you should take maximum care of is content value; this must be of a value superior to what already exists.
If you need to know your project's authority or need it to improve to grow in your niche, the best is to count on an SEO agency specialized in web positioning. At Fullseo we're experts in these techniques and guarantee results. 
Do you control your project's PageRank?
What does calculating my website's PageRank consist of? How does this process work?
To calculate your website's PageRank, Google uses its own scale with which it scores the quality of the website through links. According to this scale, Google calculates PageRank measuring the number of links a URL receives, but it will also measure the quality of that URL and the origin of those links.
Other aspects Google measures to calculate PageRank are the real traffic that another page's link brings to your website; this can be done through paid links or through collaborations, but it's something I tell you about in detail below.
In short, if you want to triumph, you must get the links that arrive at your URLs to be from pages with a PageRank equal to or superior to yours; that's in essence, and in practice, the best way to improve your PageRank.
Can only Google calculate the PageRank of a website or page?
Before, calculating PageRank was quite simple, since tools existed for it. But over time, Google hid this data, in something SEO experts believe was a way of telling us that this point, while it didn't stop being important, possibly moved to another plane.
In short, Google is active when calculating a web page's PageRank, but has hidden these parameters in favor of others with which an SEO expert can calculate and discover what your domain's authority is within the niche you occupy.
The key to improving your PageRank and that Google can better calculate your PageRank
By this point in the post, it's clear that the key to success in calculating PageRank is the number of links pointing to a URL or web domain. So you can successfully improve your PageRank, you need media, websites or similar to you, with a PageRank superior to yours, to link to your URLs and this way, when Google goes to calculate PageRank, it discovers this and ranks you higher in search engines.
But: How can you achieve this?
- Content strategy: This must be excellent, and if you allow me, you must attend to search intents, resolving Google users' doubts. In short, it must be content capable of attracting the user's attention, whoever it is, and that's shareable, the most difficult part of this whole process.
- Contact others: This is the most complicated part, and that usually tends to be more costly to work, but hey, it works for some. Contact through all possible channels and encourage other blogs to link you.
- Open ways for collaboration: This option is simpler than the previous one; contact experts and similar to you in the sector to collaborate, writing the so-called "Guest posts", in which each expert writes on the other's medium, leaving a link pointing to our domain in the process.
- Social networks: If you get them to talk about you on social networks, hopefully well, you'll be making your PageRank value increase its value. How? The simplest in this current society is counting on an influencer that boosts your brand on social networks.
- The links: This is a practice that not anyone should do; I insist, GOOGLE PROHIBITS BUYING LINKS. That said, it's something that, despite its prohibition, can be done, as long as you know how. My advice, study well those websites that provide this service, or have a professional SEO do the job for you.
Have you carried out this strategy?
Conclusion
Google evolves constantly, it doesn't stay there, and it's evident that despite calculating a website's PageRank continuing to be important, you shouldn't lose sight of something I think is even more important if anything, and that's user experience.
This, among other things, can be measured through Core Web Vitals, which in short, analyze a web project's loading. Would you enter a website that loads very slowly? Well neither would they, so you should keep this in mind.
Another aspect you can't neglect is knowing who your customer is, and what your customer is looking for; this will be important for being able to produce quality content. Content that ranks you in the highest spot on Google.
If this is a problem that keeps you up at night, contact us and let's start working on it. It won't be an easy path, but it will be worth it when you've reached the top of Google. Don't you think?
Related reading
- How to index your website in Google
- Ranking in Google: technique, content and authority
- Best SEO agency: real criteria
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If you want to apply this in your company with a team that combines technical SEO, GEO and paid acquisition measured against the income statement, request a no-commitment audit. You can also check real case studies or read the public GEO baselines that Elevam Labs publishes every quarter.
