Discover how to appear on Google News from experts in this field. Is it as hard as people say? Read the article and find out!
Want to grow traffic and brand recognition? Google News may be one of the best options for your project. But you're asking yourself things like: "How can I appear on Google News?". This question is quite recurrent among our clients, which is why for all those who need it, we make this blog to resolve a widespread doubt.
In this blog we'll talk about tips and strategies we've tested that work, but with something as opaque as Google, what works for me may not work for others. Even so, a series of factors have been discovered that help make this possible. If you're not an SEO expert, I recommend you hire an SEO agency specialized in web positioning; at FullSEO we'll be delighted to work side by side with you.
What is Google News?
Google News is a news aggregator tool, which automates the insertion of informative content from the main media outlets found in the search engine. Google News is born with the objective of being a neutral element in the promotion of the various articles that appear through this tool, therefore, as far as is known, it promotes content regardless of ideology and other social factors.
In Spain, an intellectual property law caused this Google section to disappear in the country. Now, in 2022, it has returned after its repeal, although with some changes. So since June 22 of this year Google News returned to Spain, 8 years later, we can take advantage of this and discover how to appear on Google News.
Do you know the potential of Google News?
Why should your project appear on Google News? What are the advantages?
At this point you should know! The only thing we're interested in by appearing on Google News is to achieve that absurd amount of traffic that can arrive by the ton to your website. Why? Because that way not only does your traffic increase! Your brand exposure will also grow exponentially, and consequently, sales in your online business.
Think about this: How will you sell your product if they don't know you? Shouldn't you do everything possible to be seen in all possible places?
How to appear on Google News thanks to SEO
As its own name indicates, Google News is solely and exclusively for news websites. So you'll need to create unique and valuable content that's also current; that said, if you have a news site whose niche is engines, NEVER, and I put it in capitals, make florist content, you'll wreck your project. If your site is in a specific niche, you must speak solely and exclusively of that niche. Once you have this clear, you must consider the aspect that technical SEO represents when it comes to how to appear on Google News.
- URLs: Your news URL must be a static URL so Google can crawl and index it as soon and as best as possible.
- HTML: It's recommended that a website's load time be as fast as possible, since this will make you appear earlier in Google. Google uses HTML code to index your content, so the ideal is to have what's known as flat HTML code, because there's no need to execute Javascript.
- Sitemap: Recently, it has been seen that creating an XML Sitemap dedicated solely and exclusively to news works well. Why? Google uses this to crawl the content.
SEO Google News: Other tips to appear on Google News
First I want to start with something you shouldn't do, and that is copy. We think Google doesn't notice, but it will detect it; those two clicks and 'Enter' can condemn your project in minutes. Will you throw away all your effort for such a practice?
If you want to learn how to appear on Google News, you have to put into practice some of these content strategies:
- Daily content: This is non-negotiable, you must create content daily and, also, trying to make this content as unique and valuable as possible.
- Specialize: Jack of all trades, master of none. Specialize in a specific niche and try to become the reference for that niche. This increases your chances of appearing in Google's index.
- Web design: The quick summary in this section is the fewer elements in the article, the better. Never interrupt the HTML code if you want Google to detect your news article.
- Be fast: This is obvious, but I'll tell you anyway, the sooner you publish the content the better. You'll get ahead of your competition and that will increase your chances of ranking in Google News.
- An optimized image: Use eye-catching, sharp and quality images. Also use an optimized ALT attribute, although the main thing is to use an image that maintains a high retention rate, this will rank you very high on Google News. JPG is recommended, but the WEBP format has burst onto the scene as one of the lightest image formats; I recommend using these latter.
- The title: As they say in football, "short and to the foot", what do I mean by this?, that headlines must fulfill a function, draw the user's attention and make them click.
- Reduce load times: I've already told you this before, but this, after the arrival of Core Web Vitals, is much more important, if not the most.
Currently, one of the most important elements in SEO.
In short, if what you want is to know how to appear on Google News, I've already told you everything I try in my day-to-day that works for me. If you think this work isn't something you can dedicate time to, contact us for an SEO consultancy to get on Google News and achieve tons of organic traffic that translates your work into success and benefit. If you want to reach the top of Google, FullSEO is the right SEO agency for your project.
Common mistakes to avoid
- Not updating your content regularly: Google values updated and relevant content.
- Using deceptive SEO tactics: Google penalizes websites that use deceptive SEO tactics like duplicate content or link exchange.
- Not paying attention to user experience: If your website is hard to navigate or takes too long to load, users won't come back.
Stay updated!
- Google Discover and its algorithm change constantly, so it's important to stay updated with the latest trends and changes in the SEO world.
- If you feel overwhelmed, don't hesitate to contact us at FullSEO for professional and personalized advice.
In summary, appearing on Google Discover can significantly improve the visibility and reach of your website. Make sure to optimize your content for SEO, create quality content and improve user experience.
Related reading
- How to index your website on Google
- Ranking on Google: technique, content and authority
- Best SEO agency: real criteria
Shall we work together?
If you want to apply this in your company with a team that combines technical SEO, GEO and paid acquisition measured against the income statement, request a no-commitment audit. You can also check real case studies or read the public GEO baselines that Elevam Labs publishes every quarter.
