My role
I'm a graphic designer specialized in Paid Media and social media at Elevam. My role is to build the visual pieces that sustain acquisition campaigns: ads for Google Ads and Meta Ads, social creative, landings, banners, and any graphic element that has to communicate a message and convert. I work at the crossroad between design and performance: beautiful doesn't land if it doesn't work, and what works holds up better when it's well built visually.
My background started at the School of Art in Seville, where I completed the Higher Vocational Training in Advertising Graphics and, later, the Degree in Graphic Design. In 2021 I founded Imagin by Teresa L. Mendo, my own project specialized in design and management of social media for companies. That experience running projects end-to-end gave me something you don't learn only in a classroom: understanding the client's business before opening Figma.
At Elevam I apply that same logic to performance-driven design: every creative that goes into a campaign answers a concrete objective — CTR, conversion, brand recall — not an aesthetic preference. I work closely with the Paid Media team to iterate creative, test variants, and ensure the visual direction stays consistent with the brand and, at the same time, optimized for each format and audience.
How I think
A beautiful creative that doesn't convert is decoration. One that converts and is also beautiful is brand.
Before I start designing, I try to understand what the piece has to do: capture cold attention, reinforce a message to warm audiences, build trust to close a sale. Without that question answered, any design is aesthetics without function.
My way of working design rests on three ideas:
Function over aesthetics: a beautiful creative doesn't save a piece that doesn't convert. My priority is that every piece does its job: stop the scroll, communicate the message, and push the action.
Iteration over perfection: in Paid Media there's no winning creative on the first try. What matters is launching variants, measuring, and adjusting. A good piece is the one that survives the test, not the one we like most.
Consistency over trend: a brand that changes its look every week isn't recognized. Creatives can and should vary, but visual direction and tone stay. Consistency builds brand; scatter dilutes it.
I work in a structured way: clear brief with the Paid Media team, objective definition per piece, visual proposal, data-driven iteration, and production handoff. I prefer to deliver a few well-tuned pieces over many that dilute presence.
Who it makes sense to work with
I fit best with companies that:
- invest in Paid Media and understand creative is an asset, not a finishing touch;
- want creative that scales with their brand and keeps long-term visual consistency;
- value iterating pieces with real data over defending the initial version by taste.
Design in Paid Media isn't decorating the ad; it's building the tool that moves audiences. A good creative lowers acquisition cost, extends campaign lifespan, and multiplies the return per euro invested.
If you want every advertising euro to also be worked by a good piece, then it makes sense for us to talk.
Do you think we can help?
Tell us where you are and we'll figure out the next step together.