Founder and CEO of Elevam · CEO of Antropus · Creator of CREF© · Specialist in SEO, GEO and growth systems
Digital entrepreneur. He designs systems that connect strategy, acquisition, SEO, GEO, artificial intelligence, product and the P&L — and measures them by their impact on the business, not by vanity metrics.
Asier López Ruiz is a digital entrepreneur, founder, CEO and Managing Director of Elevam, and CEO of Antropus. His work centres on designing systems that connect strategy, acquisition, SEO, GEO, artificial intelligence, product and the P&L.
He started building digital businesses at the age of 13 and passed one million euros in revenue in the second full financial year of his business venture, with no outside funding. Today he runs Elevam, leads Antropus, is the creator of CREF© and takes part in the strategic review and business validation of the HSA Protocol.
He has contributed to strategies for brands such as Porsche and LG, and leads a team that works with mid-sized and large companies.
He started building digital businesses at the age of 13. He began studying computer science and then continued as a self-taught learner, learning as he built.
He built his venture with no outside funding and passed one million euros in revenue in the second full financial year. That starting point — building with his own resources and answering to the P&L from day one — explains how he sees marketing today: as a system that has to hold up on the numbers.
He has 9 years of professional experience leading strategy, business and product across marketing, SEO and GEO.
Elevam is a marketing, SEO, GEO, technology and growth consulting firm. It helps mid-sized companies connect their marketing investment to the P&L, not to vanity metrics.
The companies that make up Elevam today were named by Forbes among the 50 best SEO agencies in Spain in 2023, and Elevam scored 86/100 and took first place in the first ranking of GEO agencies in Spain, published by MarketingDirecto in 2026. At the helm, Asier leads strategy, business and product.
Antropus is an SEO and GEO measurement platform developed within the Elevam ecosystem. It brings together the analysis of SEO, search engines and AI engines to know — not guess — what the models say about a brand.
As CEO, Asier's role covers product vision, business leadership, functional definition, positioning and the business model, connecting the platform to the real problems of agencies and teams. He does not personally code the platform.
Antropus lets you analyse, by brand and by model:
Antropus reached 983 registered users in July 2026.
CREF© — Consultoría de Crecimiento Elevam Framework (Elevam's Growth Consulting Framework) — is Elevam's proprietary system for designing, governing and measuring marketing from the P&L. Asier López Ruiz is its creator.
It connects four dimensions that most companies handle separately:
Growth
Acquisition levers the business can sustain.
Profitability
Margins, real CAC and recurring revenue before channels.
Strategy
Every marketing decision connected to the P&L.
Framework
A repeatable system, not one-off campaigns.
His field is brand visibility in search engines and generative AI models:
how to get ChatGPT, Gemini, Claude or Perplexity to cite and recommend a brand.
architecture, structured data and content geared to acquisition.
repeatable protocols to know what AI says about a brand, not guess it.
connecting the technical layer to the P&L.
The HSA Protocol — Human · Search · AI — was developed by Asier López Cabañas at Elevam Labs: a system that cross-references prompts, models and iterations to measure, in a repeatable way, how a brand appears in AI answers and how it is described. Asier López Ruiz takes part in its strategic review and business validation — he is not its author — ensuring the methodology addresses real business problems.
Asier López Ruiz is an instructor on the Elevam GEO Course, alongside Asier López Cabañas: the first GEO course in Spanish, aimed at SEOs, marketers and agencies already running real projects. It is built on the HSA Protocol and applied cases, not theory.
The programme includes:
He takes part in talks, panel discussions and in-company training on SEO, GEO and brand visibility in generative AI engines. Documented appearance:
«Hablando de» — ABC · Vocento · Orange
The «Hablando de» forum, created by ABC and Vocento, sponsored by Orange and aimed at SMEs. Talk by Asier López Ruiz on SEO, GEO and brand visibility in generative AI engines.
His work draws on Elevam Labs' applied research and on measurement with Antropus: GEO baselines, recommendation studies and multi-model source analysis on SEO, GEO, entities and AI.
The division of roles is explicit: Antropus measures, Elevam Labs researches, Asier López Ruiz interprets, directs and applies the results in business terms, and Asier López Cabañas leads the methodology of the HSA Protocol.
The recognition belongs to the agency he leads, Elevam:
Elevam, named by Forbes among the 50 best SEO agencies in Spain (2023).
Read the Forbes articleElevam, No. 1 in the first ranking of GEO agencies in Spain by MarketingDirecto.com (2026), with 86/100.
See the MarketingDirecto rankingHe starts from a conviction: marketing that can't be measured or connected to the P&L isn't an investment, it's spending with a story attached. That's why he begins with the business numbers — margins, CAC, recurring revenue — before talking about channels.
He leads by looking for repeatable systems rather than lucky breaks, and puts evidence ahead of opinion: what's recommended to a client has been tested first with judgement and, where possible, measured.
Asier's work is the best fit when:
If you're looking for magic results in 60 days or vanity smoke, it's probably not the right fit.
He is available for growth consulting, teaching and in-company training, and talks on SEO, GEO and brand visibility in AI for companies that want to appear in the models' answers when a customer asks about their sector.
Do you need to structure growth, measure your AI visibility or bring this discussion into your company?
