What does a B2B content marketing consultancy do?

A B2B content marketing consultancy designs the editorial strategy, decides what content to produce and why, integrates it with SEO and GEO, distributes it through the right channels and measures its impact on the sales pipeline. Unlike an operational agency that bills for volume produced, a consultancy works on closed projects and is measured by qualified opportunities, not by words written. Elevam applies the proprietary CREF© framework to this work.

Do you charge by word, by post or by project?

By project. Not by word, not by post, not by volume. Charging per word is the freelance model and the structural incentive of the content sector — it produces more volume and worse quality. The fixed project fee aligns our work with the result, not with production.

What is Pain Point SEO and why do you work it?

Pain Point SEO is an editorial approach that prioritizes producing content on the buyer's specific pain points in mid and bottom funnel — comparison pages (X vs Y), alternative pages («alternatives to Z»), use cases, objection content, jobs-to-be-done. It's the content that ranks for buying-intent queries and that converts in B2B. The opposite of the generic TOFU («what is X») that floods corporate blogs without generating pipeline.

What is citation engineering?

Citation engineering is the set of editorial and technical techniques to make a brand's content extracted and cited by generative AI models (ChatGPT, Claude, Gemini, Perplexity). It includes structure decisions (answer-first paragraphs), format (natural FAQs), technical (FAQPage schema, speakable markup) and semantic (entity-clear definitions, entity linking). In 2026 it's what decides whether your brand appears in an LLM's answer or not.

Do you use AI to generate the content?

We use AI where it helps — research, first structural draft, extractability validation, Share of Answer check — but we don't deliver content massively generated by AI without serious human editorial work behind it. The point of view, the voice, the primary data and the judgement are placed by the editor. AI is assistant, not author.

What type of company do you work with?

For B2B companies with long sales cycles and high tickets, and for DTC brands and mid-market retail with revenue between €1M and €20M. We don't work with projects that ask for «30 articles a month» as an objective, or with anyone looking to rank 200 long-tails irrelevant to the pipeline.

How much does an editorial strategy with Elevam cost?

We work by project. The CREF© diagnosis has a closed price. The editorial strategy and production are quoted based on scope — number of proprietary editorial assets, volume of monthly pieces, technical complexity of the sector, distribution scope. If you need an indicative range before the first meeting, it's delivered in 24h.

How long until results are seen?

Well-made content starts to move qualified pipeline between month 4 and month 8, depending on starting point, vertical and project depth. Proprietary editorial assets (studies, frameworks) usually accelerate the timeline when they achieve external or LLM citations. Anyone promising editorial results in 30 days confuses traffic with pipeline.

Do you also distribute content or just produce it?

Both. Producing without distributing is giving content away at random. The strategy includes a distribution plan per channel — newsletter, corporate and spokespeople LinkedIn, sector media, communities, podcasts —, with concrete KPIs per channel.

B2B content marketing with P&L and GEO vision

B2B content marketing

Editorial consulting for B2B and mid-market DTC companies. Content that captures qualified traffic on Google, gets cited in ChatGPT and Perplexity, and converts where the money lives: mid and bottom funnel.

Request your strategic evaluation Want to see how we work first? Discover CREF©

TL;DR

Elevam designs and executes B2B editorial strategies integrated with SEO, GEO and pipeline. We don't bill by words or by posts. We apply Pain Point SEO, citation engineering for LLMs and Bottom-Of-Funnel content — the formats that convert in B2B. Every article is designed for three uses: rank on Google, be cited in ChatGPT/Claude/Gemini/Perplexity and move qualified opportunities. We apply the proprietary CREF© framework. We work with companies of €1M-20M.

The problem

You've been publishing content for years. And it doesn't generate pipeline.

You've been publishing content for two or three years. You have a blog. Maybe a newsletter. You've paid freelancers, worked with a content agency, tried to produce in-house. Now on top of that you have someone generating 30 posts a month with ChatGPT.

And yet, every time you log into Search Console or your CRM, you find the same thing: content isn't generating qualified pipeline. It attracts students, curious people, competitors. But not decision-makers with budget. And the decision-makers with budget who do arrive no longer come from Google: they come because some system has recommended your competition in ChatGPT, in Perplexity, in Gemini, in AI Overviews.

The problem isn't producing more content. That market everyone lost the day ChatGPT started writing 1,000 generic words for nothing. The problem is that no one has designed your editorial strategy thinking about what really moves the business in B2B in 2026.

That's why publishing more, optimizing more, translating more or producing more with AI doesn't solve the problem. It amplifies it.

This is where we come in.

What we do differently

B2B editorial strategy with P&L vision. Without paying by the word.

We apply CREF© — Consultoría de Crecimiento Elevam Framework — to your content production. CREF© is not an editorial calendar: it's the system that connects each piece with three variables that actually move business.

Qualified pipeline attributable to content

What real opportunities have been born or unblocked at each editorial touchpoint.

Share of Answer in LLMs

In how many relevant queries in your sector your brand appears cited in ChatGPT, Claude, Gemini, Perplexity and AI Overviews.

Cost per opportunity of content vs. paid and vs. outbound

When content is the most profitable investment and when it isn't.

We don't produce content. We produce editorial decisions.

See how CREF© works

Work areas

CREF© editorial strategy

Before writing a single word. Analysis of the ICP, jobs-to-be-done map, content gap against direct competition, map of real prompts in LLMs about your category, Pain Point map and editorial calendar tied to pipeline objectives. Output: executive document with the editorial priorities for 6 to 12 months.

Pain Point SEO and BOFU content

Most B2B blogs waste 80% of their effort on generic TOFU — «what is», «advantages of», «how to choose». We work mid and bottom funnel: comparison content, alternative pages, use cases, objection content, thought leadership with its own point of view. The content where the B2B decision-maker is already close to buying.

Citation engineering for LLMs (GEO)

Every editorial piece is designed not only to rank on Google, but also to be extracted and cited by LLMs. This requires concrete technical decisions: extraction structure, answer-first paragraphs, entity-clear definitions, natural-answer FAQs, FAQPage schema, speakable markup. We work the HSA Protocol and the Prompts × Models Matrix to measure and improve your Share of Answer in ChatGPT, Claude, Gemini and Perplexity.

Editorial production with judgement

We write. We have our own editorial team. We use AI where it helps — research, first structural draft, extractability validation — but we don't deliver slop: the point of view, the voice and the data are placed by the human editor. If what you want is 30 articles a month generated with ChatGPT, this isn't for you — and, honestly, it doesn't suit you either.

Proprietary editorial assets

Studies, benchmarks, published frameworks, original research with primary data. They are what most moves brand authority in B2B and what is most cited in LLMs. We design and produce them.

Editorial distribution

Publishing is not distributing. Distribution strategy per channel — newsletter, corporate and spokespeople's personal LinkedIn, sector media, communities, podcasts. A great piece poorly distributed delivers less than a mediocre piece well distributed.

Refresh and consolidation of existing content

Most B2B blogs have between 60% and 80% of their content outdated, cannibalized or with no traffic. We audit, decide what to consolidate, what to rewrite, what to unpublish. SEO and GEO improve as much from what you remove as from what you add.

Cases

Real cases with verifiable metrics.

What we've done directing real projects. The cases are in public projects.

Request your strategic evaluation

Why Elevam

Why Elevam and not another content agency

We're not a content agency. And this changes four things that matter.

01
We don't bill by words or by number of posts. Charging per word is the freelance model and the perverse incentive of the content sector: more volume, more billing, worse quality. We charge a fixed fee per editorial project.
02
We work for mid and bottom funnel, not to inflate TOFU traffic. TOFU traffic is good for reports, not for pipeline. In B2B, the content that moves money is the content that reaches the decision-maker when they are already close to buying.
03
We integrate content with SEO and GEO from the origin. Each piece is designed to rank on Google and to be cited in LLMs. We don't produce content «and then optimize it».
04
We have proprietary, published and auditable methodology. CREF©, HSA Protocol, Elevam Labs, Prompts × Models Matrix. If you want your trusted consultant to audit us, perfect.

How we work

Four phases, no blind post.

2-3 weeks
CREF© diagnosis
We audit existing content, performance on Google and in LLMs, competitive positioning and fit with the sales funnel. Deliverable: executive document with editorial priorities and levers ordered by pipeline impact.
Before the first piece
Editorial strategy
6-12 month editorial calendar, format and depth per piece, distribution plan, planned proprietary editorial assets, control KPIs. Document on which the editorial budget is approved.
Bi-weekly sprints
Editorial production
Editing and writing with our own team. Bi-weekly sprints. Client approval before publication.
Every quarter
Quarterly P&L reading (Elevam Labs)
Is content moving qualified pipeline?, has Share of Answer in LLMs grown?, which pieces do we refresh?, which do we remove? Learnings applied from Elevam Labs, our internal R&D unit.

Spokesperson

Asier López

CEO and Founding Partner, Elevam

I've watched the B2B content market turn into a factory of generic words written by cheap AI, ranking worse and worse and being cited less and less. Elevam exists to do the opposite: content that a decision-maker in your sector recognizes as serious, that Google decides to rank and that an LLM decides to cite. If what you want is to produce 30 posts a month at a low price, this isn't for you. And, honestly, it doesn't suit you either.

See full profile

Direct contactinfo@elevam.es

FAQ

Frequently asked questions

What does a B2B content marketing consultancy do?: A B2B content marketing consultancy designs the editorial strategy, decides what content to produce and why, integrates it with SEO and GEO, distributes it through the right channels and measures its impact on the sales pipeline. Unlike an operational agency that bills for volume produced, a consultancy works on closed projects and is measured by qualified opportunities, not by words written. Elevam applies the proprietary CREF© framework to this work.
Do you charge by word, by post or by project?: By project. Not by word, not by post, not by volume. Charging per word is the freelance model and the structural incentive of the content sector — it produces more volume and worse quality. The fixed project fee aligns our work with the result, not with production.
What is Pain Point SEO and why do you work it?: Pain Point SEO is an editorial approach that prioritizes producing content on the buyer's specific pain points in mid and bottom funnel — comparison pages (X vs Y), alternative pages («alternatives to Z»), use cases, objection content, jobs-to-be-done. It's the content that ranks for buying-intent queries and that converts in B2B. The opposite of the generic TOFU («what is X») that floods corporate blogs without generating pipeline.
What is citation engineering?: Citation engineering is the set of editorial and technical techniques to make a brand's content extracted and cited by generative AI models (ChatGPT, Claude, Gemini, Perplexity). It includes structure decisions (answer-first paragraphs), format (natural FAQs), technical (FAQPage schema, speakable markup) and semantic (entity-clear definitions, entity linking). In 2026 it's what decides whether your brand appears in an LLM's answer or not.
Do you use AI to generate the content?: We use AI where it helps — research, first structural draft, extractability validation, Share of Answer check — but we don't deliver content massively generated by AI without serious human editorial work behind it. The point of view, the voice, the primary data and the judgement are placed by the editor. AI is assistant, not author.
What type of company do you work with?: For B2B companies with long sales cycles and high tickets, and for DTC brands and mid-market retail with revenue between €1M and €20M. We don't work with projects that ask for «30 articles a month» as an objective, or with anyone looking to rank 200 long-tails irrelevant to the pipeline.
How much does an editorial strategy with Elevam cost?: We work by project. The CREF© diagnosis has a closed price. The editorial strategy and production are quoted based on scope — number of proprietary editorial assets, volume of monthly pieces, technical complexity of the sector, distribution scope. If you need an indicative range before the first meeting, it's delivered in 24h.
How long until results are seen?: Well-made content starts to move qualified pipeline between month 4 and month 8, depending on starting point, vertical and project depth. Proprietary editorial assets (studies, frameworks) usually accelerate the timeline when they achieve external or LLM citations. Anyone promising editorial results in 30 days confuses traffic with pipeline.
Do you also distribute content or just produce it?: Both. Producing without distributing is giving content away at random. The strategy includes a distribution plan per channel — newsletter, corporate and spokespeople LinkedIn, sector media, communities, podcasts —, with concrete KPIs per channel.