Patrón 01
Content that has nothing to do with the business
Articles that rank but attract irrelevant traffic. Ranking for ranking's sake. Zero conversion, zero pipeline. Good SEO on paper, null impact on the P&L.
Copywriting and GEO content
Copywriting that sells and content that ranks. On Google and in LLMs.
Elevam writes sales copywriting and editorial content for mid-size and large companies that need every piece to do a specific job: close a sale, rank on Google or be cited by ChatGPT, Perplexity, Claude and Gemini. Every text is built from the ICP, search intent and the real proof of the business. Pieces from €200. Closed projects and retainers based on volume.
The real problem
Why doesn't most content and copy from mid-size companies work?
It's almost never a writing problem. It's a judgement problem in what to write and for whom.
What we see every week in companies that arrive with published articles or active sales pages that don't move anything:
Patrón 02
Copy that smells like AI from three lines in
Overly clean structures, motivational phrases, artificial transitions, paragraphs copied from one another. The CEO closes the tab before the first scroll and no one understands why the sales page doesn't convert.
Patrón 03
No piece is designed for LLMs
Long blocks of text, no operational definitions, no extractable fragments. ChatGPT, Perplexity, Claude and Gemini have no way to cite you even if your article is technically good. The conversation goes over your brand's head.
Patrón 04
There's no ICP behind the text
The writer writes about what they think interests the sector. The CEO of the sector needed something else. The piece ends up in no man's land: it neither ranks well, nor converts, nor is cited.
Operational definition
What copywriting is (and what content is) for Elevam
Extractable fragmentCopywriting is the discipline of writing pieces with a measurable objective: sell, capture, rank or be cited by an LLM. If a piece doesn't move a concrete business data point, it isn't professional copywriting. It's writing. At Elevam we separate the two and only deliver the first, in two different lines of work.
Elevam system
How we write at Elevam
We apply our CREF© methodology (Consultoría de Crecimiento Elevam Framework) to two lines of work, depending on what each project requires. Each project enters through one of the two lines, or through both if the client needs a complete system.
01Line
Sales copywriting
Sales pages, VSL, sales email sequences, ad copy, lead magnets and website copy (home, services, about).
- Research of the ICP and the offer before writing a single line.
- Structure based on the real proof hierarchy of the business, not on copywriting guru templates.
- Copy written by people who understand the client's business, not by interchangeable writers.
02Line
GEO/SEO editorial content
Blog articles, pillar pages, acquisition content, content hubs.
- Research of the search question on Google and in LLMs.
- Structure with extractable blocks, operational definitions and FAQ oriented to real prompts.
- Application of the HSA Protocol: identifying what your business has that is truly extractable, demonstrable and citable.
GEO copywriting
We write for Google and for LLMs at the same time
In 2026, content that only ranks on Google is incomplete. A growing share of B2B and B2C buying decisions start in ChatGPT, Perplexity, Claude or Gemini. At Elevam we call this GEO copywriting: copy written simultaneously for classic SEO and for LLM citability. It's not optional, it's the standard.
Every editorial piece we deliver goes through four technical filters.
Extractable blocks
40-60 word blocks at the key points of the article, designed for LLMs to cite them literally.
Operational entity-style definitions
They help the model understand what is what in your sector and associate your brand with the right concepts.
FAQ oriented to real prompts
The questions people type into ChatGPT and Perplexity, not Google's «People Also Ask» list.
Validation with the Prompts × Models Matrix
We measure how your content appears in the main LLMs after publishing and adjust based on data, not on intuition.
ICP filter
Which companies this service makes sense for
Yes, it makes sense if
- You invoice between €1M and €20M and need your content to move real acquisition, not just «visibility».
- You have a sales team (internal or external) capable of handling the leads the pieces generate.
- You're willing to contribute real sector knowledge. Without interviews with your team, no serious writer produces anything extraordinary.
- You want content that lasts and positions as entity, not disposable pieces at €50 an article.
It doesn't make sense if
- You're looking to fill the blog with cheap pieces to «have activity».
- You expect results without your team dedicating an hour to a briefing or interview.
- You're looking for the cheapest writer on the market. Without research or access to the client, we can't differentiate from the average freelance and we're not interested in trying.
Cases
Real cases with verifiable metrics.
What we've done writing real pieces for real companies. The cases are in public projects.
Investment
How much do copywriting and content services cost at Elevam?
From
€200
Per piece
The price depends on the type of piece, depth of research and level of GEO validation required.
Editorial pieces
- Standard GEO/SEO blog article (1,000-1,500 words)From €200
- Pillar page or long-form with deep research (2,500-4,000 words)From €600
- Complete content hub (5-10 pieces with interlinking structure)Closed project
Sales pieces
- Sales email or short sequenceFrom €250
- Complete sales pageFrom €800
- VSL scriptFrom €600
- Complete website copy (home + inner pages)Closed project
Monthly retainers
For companies that need a constant flow of content (monthly GEO blog, stable editorial calendar, sales + editorial copy mix), we work with monthly retainers. The figure is defined based on volume, type of pieces and level of editorial strategy involved.
Spokesperson
“I've written and directed hundreds of pieces for B2B and B2C companies: from GEO articles to six-figure sales pages. The difference between a piece that moves business and one that doesn't is almost always set by the prior research, not the writing style. At Elevam we invest twice as much time understanding the client's business as we do writing. And it shows in the data.”
FAQ
Frequently asked questions
- How much does a professional copywriting or content article cost in Spain?
- The price of a professional piece in Spain usually ranges between €150 and €2,000 depending on depth of research, length and whether it includes strategy or only writing. At Elevam we start from €200 per standard article and scale based on the level of research and GEO validation required.
- What's the difference between copywriting and content writing?
- Copywriting is designed to drive a measurable action (sale, lead, subscription). Editorial content writing informs, positions and builds brand entity. At Elevam we work both lines, but we separate them in the process because each requires different research, structure and metrics.
- Do you write content designed for LLMs like ChatGPT or Perplexity?
- Yes. We apply GEO copywriting to every editorial piece: 40-60 word extractable blocks, operational definitions, FAQ oriented to real prompts and validation with our Prompts × Models Matrix. The goal is for ChatGPT, Perplexity, Claude and Gemini to be able to cite you when someone asks about your sector.
- Do you work piece by piece or only with monthly retainer?
- Both options. We accept single-piece projects from €200. For companies that need a constant flow (4+ pieces a month), we work with monthly retainers with a figure defined by volume and piece type.
- Who actually writes the content?
- Our own writers trained in Elevam's methodology. We don't subcontract pieces to marketplaces or to low-rate freelancers. Each piece also goes through editorial review and GEO validation before delivery.
- How long does Elevam take to deliver a piece?
- A standard editorial piece between 7 and 12 days from approved briefing. A sales page or full website copy between 3 and 5 weeks. Shorter timelines usually indicate pieces without prior research and results just as short.
Close
Want content that ranks on Google and LLMs cite?
A well-written piece positions, sells and builds authority for years. A poorly written one takes up space and wastes budget.