You need to know that if you don't do the Crawling process well, if this process fails, the rest of your strategies will end up failing and you'll pull your hair out trying to find out why your SEO strategy is full of errors.
In this post, you'll learn about the web Crawling process and how to analyze, detect and develop a quality SEO strategy.
What is Crawling?
Crawling is a process that exists in all Google search engines, which are dedicated to indexing, classifying and analyzing every web page that exists on the Internet every day.
Crawling is carried out thanks to Crawlers, commonly known as spiders or trackers. The function of crawlers is to travel between web pages and they have a very defined operating routine:
- Find existing web pages.
- Analyze based on the algorithm.
- Assign a position within the SERP.
Crawling: How do bots crawl a website?
To begin with, Google bots will never go to your web project if you don't allow it. That is, you must register your website through a tool; the easiest is usually to do it through Google Search Console.
Once we give Google the green light through this process, the crawler will begin the crawling and analysis of all the sites on your website, at least those available for it. Another option is to have a good Sitemap.xml, which is without a doubt one of our greatest allies in crawling a website.
The importance of Crawl Budget and SEO positioning
Crawl Budget refers to the crawling budget. That is, Google has to optimize hundreds of millions of websites daily. Googlebot's resources are limited and they must optimize that analysis appropriately.
Crawl Budget in Crawling means that Google uses GoogleBot in an optimized way to save time and resources. That's why, knowing this, our work as SEO should be focused on making things easier for Google's Bots.
Crawling has a huge influence on organic positioning in search engines. Why? Because it's the first part of the crawling process, allowing crawlers to analyze your website and add it to Google's indexes.
How can Crawling negatively affect you?
Crawl Budget can be your ally, but also your worst enemy if you don't make things easy. The main goal is to make these bots lose as little time and resources as possible crawling your website.
These are the tips we leave you so that Google's bot becomes your friend:
- Your server shouldn't have a too high response time.
- Don't have elements with excessive loading times.
- Avoid 400 and 500 codes.
- Avoid having unlinked pages or pages with difficult access.
- Remove all broken links or poorly made redirects.
Crawling parameters
It's not known exactly how the algorithm works, but we do know there are more than 200 parameters, and below we comment on some of the most important:
- Update, quality and value of content.
- Quick and fluid navigation.
- Web and pagination structure.
- Ease of access for crawlers.
- The loading level, optimization and accessibility for all devices.
It's absolutely necessary to know and master these aspects, although it's true that Crawling is in constant evolution and updating, but these parameters mentioned above are vital to make your life easier at the SEO level.
But it's true that today, what should be sought is that it's as optimized as possible for Mobile devices, but also voice search and even the geographic location of users at the time they're performing that search.
Related reading
- How to index your website on Google
- Ranking on Google: technique, content and authority
- Best SEO agency: real criteria
Shall we work together?
If you want to apply this in your company with a team that combines technical SEO, GEO and paid acquisition measured against the income statement, request a no-commitment audit. You can also check real case studies or read the public GEO baselines that Elevam Labs publishes every quarter.
