CEO and Managing Director of Elevam
Asier López Ruiz is CEO and managing director of Elevam, co-creator of the HSA Protocol and trainer of the first GEO course in Spanish. He has 9 years working in SEO, GEO and acquisition systems for companies with revenues above one million euros.
He leads Elevam, the Spanish SEO and GEO agency selected by Forbes among Spain's 50 best SEO agencies (2023) and ranked #1 in the first GEO agency ranking in Spain published by MarketingDirecto.com (2026), with 86/100. His work centers on a specific idea: that SEO and visibility in AI engines should be measured with rigor and translate into revenue, not vanity metrics.
He started managing digital projects very young and today leads the direction of a firm that works with mid-sized and large companies. He has participated in strategies for brands like Porsche and LG.
His field is brand visibility in search engines and in generative AI models:
how to get ChatGPT, Gemini, Claude or Perplexity to cite and recommend a brand.
architecture, structured data and content oriented to acquisition.
designing replicable protocols to know what AI says about a brand, not to assume it.
connecting the technical layer with the income statement.
Asier is co-creator of the HSA Protocol (Human · Search · AI), together with Asier López Cabañas, a system that crosses prompts in four AI models to measure in a replicable way the visibility of a brand in generative responses. He is also the creator of CREF, Elevam's framework to align brand authority with what the models reward.
He teaches the first GEO course in Spanish, aimed at SEOs, marketers and agencies that already manage real projects. His approach is based on the HSA Protocol and on cases applied to clients, not on theory.
He participates as a speaker on May 28, 2026 in Seville at «Hablando de», the forum created by ABC and Vocento and sponsored by Orange, aimed at SMEs.
«Hablando de» — ABC · Vocento · Orange
«Hablando de» forum created by ABC and Vocento, sponsored by Orange, aimed at SMEs. Talk by Asier López Ruiz on SEO, GEO and brand visibility in generative AI engines.
Awards correspond to the agency he leads, Elevam:
Elevam, the agency he leads, selected by Forbes among Spain's 50 best SEO agencies (2023).
Read Forbes articleElevam, #1 in MarketingDirecto.com's first GEO agency ranking in Spain (2026), with 86/100.
Read MarketingDirecto rankingHe is available for in-company teaching and training, talks on SEO, GEO and AI visibility, and consulting for companies that want to appear in AI model responses when a client asks about their sector.
He is CEO and managing director of Elevam, a Spanish SEO and GEO agency. He is co-creator of the HSA Protocol and trainer of the first GEO course in Spanish, with 9 years of experience in SEO, GEO and B2B acquisition.
He works on GEO (visibility in AI models) with replicable measurement through the HSA Protocol, and orients SEO toward revenue, not just traffic.
Yes. He teaches the first GEO course in Spanish and in-company training on SEO, GEO and AI visibility.
Through Elevam, at asier@elevam.es. He gives talks on SEO, GEO and brand visibility in artificial intelligence.
It is Elevam's measurement methodology, co-created by Asier López Ruiz and Asier López Cabañas, that crosses prompts in several AI models to measure in a replicable way whether a brand appears and how it is described.
